#USA #San Francisco #hydration #Insurgent Brands #DripDrop

DripDrop® Hydration Makes Waves on the 2025 Insurgent Brands List

In an impressive recognition of its fast growth in the hydration drinks market, DripDrop® Hydration has secured a spot on Bain & Company’s 2025 Insurgent Brands List. This esteemed list highlights dynamic companies that are significantly redefining the landscape of the fast-moving consumer goods (FMCG) sector. DripDrop stands out as one of 43 new entries among a total of 120 brands praised for their exceptional performance.

Founded by Dr. Eduardo Dolhun, who is a hydration specialist and trained at the Mayo Clinic, DripDrop was originally crafted during humanitarian missions to provide effective hydration solutions to those in dire need. The unique formula behind DripDrop's electrolyte drink mix activates a scientifically-backed Oral Rehydration Solution (ORS) that expedites the absorption of fluids and electrolytes, outperforming typical water-based hydration methods.

For over a decade, DripDrop has earned its reputation as a trusted brand, favored by various professionals including doctors, firefighters, elite athletes, and even U.S. military personnel. The company caters to a diverse range of hydration needs, from athletes seeking to enhance their performance to casual consumers looking to support their overall wellness while traveling, exercising, or facing extreme heat.

John Shea, Chief Marketing Officer at DripDrop, expressed the company's gratitude for this recognition, stating, “We’re honored to be recognized by Bain & Company on their 2025 Insurgent Brands List. This recognition is a testament to our commitment to delivering superior hydration for our consumers who understand that proper hydration is essential to perform at their best—both mentally and physically.”

According to Bain & Company, insurgent brands are defined by their impressive growth metrics; they generate over $25 million in annual revenue within tracked channels and have consistently outpaced their category's average growth rate by over 10 times in the last five years. They have also maintained a positive growth trajectory over the past two years while remaining independent or recently acquired.

Charlotte Apps, Executive Vice President of Bain's Consumer Products practice, highlighted the significance of this list in an ever-evolving market: “While the broader sector continues to grapple with stagnating volumes, limited pricing power, and consumer headwinds, these insurgent brands are unlocking incremental growth by addressing unmet consumer needs in innovative and authentic ways.”

DripDrop’s innovative approach and effective formula not only provide consumers with a high-quality rehydration drink, but also offer a valuable insight into the contemporary need for hydration in various circumstances. The recognition from a prestigious organization like Bain & Company further emphasizes the brand's potential to shape the future of the hydration industry.

DripDrop aims to provide beneficial hydration solutions while actively supporting humanitarian efforts around the globe. As a Public Benefit Corporation, each purchase contributes to life-saving assistance initiatives around the world.

With their commitment to health and wellness, DripDrop is poised to continue expanding its market presence, satisfying the hydration needs of consumers everywhere. For those interested in the brand's innovative hydration products, additional information can be found on their official website at www.dripdrop.com.