#Paris #France #Sojern #travel marketing #European Destinations

Sojern Launches European Destinations Advisory Board

In an exciting development for the travel industry, Sojern has unveiled its inaugural European Destinations Advisory Board, convening in the enchanting city of Paris, France. This new initiative is designed to tackle the unique challenges that destination marketers face, similar to the already established North America-based board.

Sojern, recognized as an AI-driven marketing platform, has a mission to transform how destinations connect with travelers. As Sophie Mandrillon, the Marketing Partnership Director at Atout France, pointed out, the board represents a commitment to exploring innovative engagement strategies aimed at enhancing the travel experience.

Objectives of the Advisory Board

The primary goal of the European Destinations Advisory Board is to provide destination leaders a platform to collaborate and share insights that will ultimately advance Europe's tourism landscape. Key themes such as audience measurement, sustainability in tourism, and AI-led personalization will be at the forefront of their discussions. These are essential components that are reshaping the dynamics of destination marketing on a global scale.

According to Luca Romozzi, Sojern’s Commercial Director for Europe, the board's formation unites diverse voices from across Europe to jointly address shared challenges while leveraging digital innovations to enhance overall tourism efficacy. By focusing on collaborative dialogue and co-creating actionable solutions, the board aims to keep Europe at the forefront of the global tourism industry.

Introducing the Board Members

Sojern proudly introduced its initial board members for 2025, who embody a wealth of experience and influence:

• - Emma Gordon - Senior Marketing Manager, Marketing Manchester
• - Stefano Taddio - Digital Marketing Manager, Promoturismo Friuli
• - Miguel Gallego - Head of Marketing Communications, European Travel Commission
• - Cormac O'Suilleabhain - Brand Partnership Manager, Tourism Ireland
• - Costanza Giovannini - Project Leader, Visit Tuscany
• - Eleni Mitraki - Director for Tourism Promotion, The Greek National Tourism Organisation
• - Jana Štumpová Konicarová - Director of Marketing Foreign Offices, Czech Tourism
• - Eve Le Gall - Deputy Marketing Director, Atout France
• - Charel van Dam - Marketing Director, The Netherlands Board of Tourism
• - Eliza Ferguson - Head of Consumer Marketing, London Partners

Importance of Collaboration

The creation of this board underscores Sojern's commitment to not only facilitating growth for individual destinations but also enhancing the entire travel sector. By addressing contemporary needs and challenges, the board aims to cultivate innovative strategies that will enable destinations to flourish in an increasingly competitive environment.

In addition to the board's establishment, Sojern has a history of providing dynamic solutions tailored for destination marketing organizations (DMOs). It has released reports like the State of Destination Marketing 2025, which derive insights from an extensive network of nearly 200 DMOs worldwide.

For those seeking to learn more about how Sojern can assist destination marketers and facilitate increased traveler engagement, visit Sojern's website.

About Sojern: Founded in 2007 and headquartered in San Francisco, Sojern stands as a pioneer in AI-driven marketing solutions tailored for the hospitality industry. With over 10,000 travel marketers relying on its robust platform annually, Sojern continues to empower destinations to effectively attract, convert, and engage travelers.