Crunch Fitness Opens New Facility in Lynchburg, VA
In a significant boost to the Lynchburg community, Crunch Fitness is set to unveil its latest gym located at the former Big Lots building on Wards Road. This new facility, Crunch Lynchburg, promises to be a game-changer for fitness enthusiasts in the region. With an investment of $5 million and a sprawling 40,000 square feet of workout space, it offers a fresh perspective on how fitness can merge with entertainment. This vibrant environment is expected to open its doors in the summer of 2025 and aims to accommodate a diverse clientele, from newcomers to seasoned athletes.
The facility is designed to blend serious workout options with an engaging atmosphere that makes fitness enjoyable. It will feature top-notch cardio and strength training equipment, a power half-hour circuit training program, personal training services, and even a dedicated group fitness studio. For cycling enthusiasts, Ride cycling classes will be available, alongside a functional HIITZONE™ training area equipped with indoor turf for high-intensity workouts. Additional amenities include TRX®, HydroMassage® beds, a Kids Crunch babysitting service, and full-service locker rooms complete with showers and a sauna.
Brian Hibbard, CEO of Fitness Ventures LLC, the franchisee overseeing Crunch Lynchburg, expressed enthusiasm about bringing the Crunch experience to the area. "We are thrilled to introduce the Crunch brand to Lynchburg. Our mission is to create a fun and energetic place for everyone, regardless of their fitness level. With memberships starting at just $9.99 a month, there’s something for everyone to meet their health goals without breaking the bank," he stated.
The opening of Crunch Lynchburg marks a significant milestone for Fitness Ventures LLC—it will serve as their 63rd location across the United States, and their second in Virginia. The company has ambitious plans, aiming to launch 15 additional locations by the end of this year, reflecting the growing demand for accessible, high-quality fitness facilities.
Crunch Fitness has earned accolades as the top brand in the fitness category in the annual Entrepreneur Franchise 500®, a testament to its quality and innovation. The brand continues to expand with unique offerings, solidifying its position in the fitness industry.
Excitingly, potential members can pre-register on CrunchLynchburg.com to secure their spot as founding members. The first 500 subscribers will benefit from a promotional offer that includes locking in an opening rate with just $1 down, one month free, a complimentary t-shirt, and discounts on personal training and small group sessions. This initiative not only emphasizes the brand’s commitment to affordability but also its desire to integrate within the community it serves.
The need for fitness professionals is also growing alongside the gym's opening. Crunch Lynchburg is actively hiring individuals who are passionate about health and wellness and who want to contribute positively to their community’s fitness journey. Those interested can apply via the same website, indicating Crunch's aim to not just be a fitness center, but also a great place to work.
In essence, Crunch Fitness is redefining the workout landscape in Lynchburg. With its innovative approach, the brand is set to create a community-centered space that encourages fitness, fun, and personal growth, inviting everyone to experience the Crunch difference.
For further updates about the opening and membership options, prospective clients can visit
CrunchLynchburg.com.