#Black Friday #Japan #Tokyo #Savings #FamilyMart

Embracing Everyday Savings this Black Friday

As the retail world gears up for another exciting Black Friday, FamilyMart introduces its unique twist on the shopping holiday: The Famima Black “Fry” Day. This campaign aims not only to attract shoppers with enticing deals but also to emphasize the importance of affordable, everyday products.

According to a recent survey conducted by FamilyMart, an impressive 70% of respondents prioritize everyday savings over special or luxury items during Black Friday. This signifies a shift in consumer mentality; the event is no longer viewed merely as an opportunity to snag overpriced gadgets or exclusive items, but rather as a chance to enjoy significant discounts on items that genuinely enhance daily life.

Starting from November 18 to December 1, 2025, shoppers at over 16,400 FamilyMart locations will enjoy an enticing offer: purchase two selected fried items or side dishes, and receive a coupon to buy one Famikara item (a popular fried product) for just 10 yen—a significant discount from the usual price of 100 yen. These delectable choices include the traditional soy sauce-flavored Famikara, the salt-flavored variant, and, particularly noteworthy, the aji dashi salt-flavored chicken (available in most regions except Miyazaki, Kagoshima, and Okinawa).

A Focus on the Essentials

In alignment with this theme, consumers are increasingly drawn to the idea of enjoying daily essentials at discounted prices. In fact, the survey revealed that 51.1% of respondents expressed interest in purchasing household items, while 50.1% are looking at food and beverages during the Black Friday sales. Past purchases further corroborate this trend, with 56.3% of participants having bought everyday items last year—a clear indicator that not only do consumers find routine purchases important, but they also seek ways to save on them.

As the cost of living continues to rise, many view Black Friday not just as a shopping occasion but as an opportunity to cut down on everyday expenses. In this light, the promotion isn’t perceived as a one-time extravagance, but rather as an essential aid in maintaining a budget and maximizing savings on goods that are part of daily routines.

Additional Offers to Sweeten the Deal

But that's not all! During the campaign, customers who purchase qualifying hot beverages will also receive a 30 yen discount coupon for their next visit, ensuring that savings are extended beyond just fried products. Moreover, for those utilizing the Famipay app, additional coupons making Famikara available at promotional prices will be released starting December 12, encouraging users to engage with the app while enjoying discount benefits.

Despite perceptions that Black Friday sales revolve around extravagant and seldom-purchased items, this year’s findings indicate a contrary trend: consumers are focused on practicality, opting for deals on items that contribute to their daily lives. This shift promises a new narrative for Black Friday, positioning it not only as a holiday for heavy spending but a day that enriches everyday living—aligning perfectly with FamilyMart's motto: “With you, your convenience, FamilyMart.”

For additional details on the Famima Black “Fry” Day campaign, customers can navigate to their official website,Campaign Information. Be prepared to take advantage of these fantastic savings from November 18 to December 1, 2025, and remember: on this Black Friday, the focus is on everyday convenience and affordable enjoyment above all else.