#Japan #Tokyo #Sedan #Kuruka #New Car

Introduction

A recent survey conducted by Kuruka sheds light on new car buyers' preferences, highlighting the significant demand for quality interiors among sedan purchasers. With 36.2% expressing that they would add premium leather seats if budget allows, sedans stand out remarkably in comparison to other vehicle categories. This article explores the findings of the "New Car Purchase and Financial Realities 2026" survey, which involved 1,076 participants who purchased new cars within the last three years.

Key Findings

1. Sedans Lead in Desire for Quality Interiors

Among various vehicle categories, including compact cars and SUVs, sedan buyers particularly prioritize high-quality interiors. The survey indicated that 36.2% of sedan buyers desire premium leather seats, well ahead of the 24.5% who selected compact cars. This trend underscores the heightened value sedan buyers place on their vehicle's interior, indicating that allure and comfort are key factors driving their purchasing decisions.

2. Compromises Faced by Sedan Buyers

The survey further revealed notable compromises faced by sedan buyers during their purchasing process. The most significant compromise, reported by 30.0% of participants, was the limitation of body color selection. This finding is particularly striking, as it shows that sedan buyers are more likely to alter their preferences compared to mini-van buyers, who reported only an 8.5% compromise rate in this category.

Notably, 26.2% of sedan buyers also had to settle for a vehicle type that differed from their initial preference. Such constraints highlight the unique challenges sedan purchasers face as they navigate the car buying journey.

3. Satisfaction Linked to Budget Adjustments

An intriguing aspect of the survey is the correlation between budget variations and buyer satisfaction. Those who spent significantly over their original budget—by 500,000 yen or more—reported notably higher satisfaction levels. Specifically, 100% of compact car buyers who exceeded their budget by this margin indicated they were satisfied with their purchase. This finding emphasizes that prioritizing ideal features may yield a more satisfying ownership experience over sticking strictly to budget constraints.

Analysis of Vehicle Categories

The survey defines each vehicle category to clarify how buyers prioritize different aspects:

• - Compact Cars: 24.5% of buyers desired premium interiors, with many also valuing advanced safety features and navigation systems.
• - SUVs: Buyers indicated a preference for large wheels and aero parts, with 19.8% sharing the desire for quality interiors.
• - Mini-vans: Contrarily, a notable 48.2% of mini-van buyers felt they had no additional desires, focusing instead on practicality.

Conclusion

The findings from Kuruka's survey reveal distinct patterns in consumer preferences that vary across vehicle categories, particularly emphasizing the importance of quality interiors among sedan buyers. While these consumers are inclined to pursue luxurious features, market constraints often compel them to make compromises on aspects like vehicle color and type.

Ultimately, the data suggests that buyers who invest in their ideal vehicle configurations achieve a more gratifying experience. To ensure favorable outcomes, prospective buyers should look towards financing options like leasing, which allows them to secure their ideal vehicle without being constrained by initial payment hurdles.

About Kuruka

Kuruka offers an innovative leasing service that requires no down payment, includes all taxes and fees in a fixed monthly rate, and promotes flexibility in transitioning vehicles every three years. This approach aims to empower consumers to enjoy their ideal driving experience without financial regret.

For more details, visit Kuruka's official website.