CHERY Unveils Family-Centric Value Proposition at AutoChina 2026
On April 24, 2026, the renowned AutoChina 2026 automotive exhibition became the stage for CHERY's exciting announcement of its new brand strategy, encapsulated in the motto, "For Family." This initiative embodies the company's pledge to enhance the joys and peace of mind of families worldwide through quality performance and thoughtful technology.
Jeff Zhang, the CEO of CHERY, emphasized that the phrase "For Family" is not just a slogan; it serves as a commitment to ensuring families experience serenity and happiness on their journeys. This heartfelt declaration resonated deeply during the event, earning widespread acclaim from attendees.
For over two decades, CHERY has persevered in making a significant mark in the global automotive landscape, currently operating in more than 120 countries and regions. The company is dedicated to delivering quality products and services to over 4.5 million families around the world. This equates to one family choosing CHERY products every minute, highlighting the trust consumers place in the brand.
To better serve these families, CHERY has established a comprehensive global network that includes eight research centers, 36 manufacturing bases, over 2,000 dealerships, and more than 1,800 service centers. The company adopts a localized development philosophy exemplified by the principle of "In somewhere, For somewhere, Be somewhere," facilitating mutual benefit and collaboration with local communities.
The "For Family" proposition is built on three pillars of uncompromising safety, ensuring equality in space and accessibility to technology. This initiative promises high-quality, affordable mobility solutions tailored for families globally. The launch of the TIGGO V at the exhibition exemplifies this new value commitment.
Since the introduction of the CHERY FAMILY CARE service brand just a year ago, the unveiling of the "For Family" value proposition marks yet another stride CHERY is taking toward a sustainable future for millions of families worldwide. The company is driven by its robust capabilities in developing comprehensive mobility solutions, promising to foster stronger connections and enduring relationships with family units across the globe.
As CHERY continues to innovate and adapt, its mission remains clear: to become a responsible global citizen and to be the automobile brand trusted by families everywhere. With a commitment to quality and excellence, they are geared towards creating a better future for families, ensuring that every journey is filled with safety, comfort, and joy. With their new initiatives and ongoing dedication to family values, CHERY is not just an automotive brand but a partner in the journey of family life.
Jeff Zhang, the CEO of CHERY, emphasized that the phrase "For Family" is not just a slogan; it serves as a commitment to ensuring families experience serenity and happiness on their journeys. This heartfelt declaration resonated deeply during the event, earning widespread acclaim from attendees.
For over two decades, CHERY has persevered in making a significant mark in the global automotive landscape, currently operating in more than 120 countries and regions. The company is dedicated to delivering quality products and services to over 4.5 million families around the world. This equates to one family choosing CHERY products every minute, highlighting the trust consumers place in the brand.
To better serve these families, CHERY has established a comprehensive global network that includes eight research centers, 36 manufacturing bases, over 2,000 dealerships, and more than 1,800 service centers. The company adopts a localized development philosophy exemplified by the principle of "In somewhere, For somewhere, Be somewhere," facilitating mutual benefit and collaboration with local communities.
The "For Family" proposition is built on three pillars of uncompromising safety, ensuring equality in space and accessibility to technology. This initiative promises high-quality, affordable mobility solutions tailored for families globally. The launch of the TIGGO V at the exhibition exemplifies this new value commitment.
Since the introduction of the CHERY FAMILY CARE service brand just a year ago, the unveiling of the "For Family" value proposition marks yet another stride CHERY is taking toward a sustainable future for millions of families worldwide. The company is driven by its robust capabilities in developing comprehensive mobility solutions, promising to foster stronger connections and enduring relationships with family units across the globe.
As CHERY continues to innovate and adapt, its mission remains clear: to become a responsible global citizen and to be the automobile brand trusted by families everywhere. With a commitment to quality and excellence, they are geared towards creating a better future for families, ensuring that every journey is filled with safety, comfort, and joy. With their new initiatives and ongoing dedication to family values, CHERY is not just an automotive brand but a partner in the journey of family life.
Topics Auto & Transportation）
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