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Strategic Partnership Announcement

RayNeo and Bang & Olufsen Forge Global Alliance
On September 5, 2025, RayNeo, a global leader in augmented reality (AR) eyewear, revealed its long-term strategic licensing partnership with the iconic audio brand, Bang & Olufsen. This collaboration aims to infuse RayNeo's upcoming AR glasses with ‘Audio by Bang & Olufsen’, aiming to provide an unparalleled multisensory experience for users.

As AR technology evolves, the demand for enriched, immersive experiences is on the rise. The collaboration between RayNeo's innovative AR capabilities and Bang & Olufsen’s renowned audio technology is expected to elevate the functionality and appeal of AR glasses. By transforming audio into an integral aspect of the user experience, RayNeo will not only enhance how users engage with content but also how they connect with their surroundings.

Audio Excellence
Audio by Bang & Olufsen promises RayNeo users high-quality sound carefully tuned by the same engineers responsible for the legendary Bang & Olufsen speakers. Duncan McCue, Vice President of Business Development and Strategic Partnerships at Bang & Olufsen, expressed excitement about this collaboration, stating, "We are thrilled to kick off our partnership with RayNeo and eagerly anticipate introducing new products equipped with our acoustic technologies, offering premium sound experiences to RayNeo customers."

A Holistic Sensory Experience
RayNeo's CEO, Howie Li, emphasized the partnership's goal of redefining the portable entertainment landscape by merging unparalleled acoustic engineering with AR technology. He noted, "Exceptional technology must deliver measurable value to the user. By leveraging Bang & Olufsen's acoustic engineering prowess, we aim to redefine the boundaries of portable entertainment, providing users with an exceptional sensory experience."

This partnership marks the beginning of a collaborative journey that merges the expertise of RayNeo in AR innovation with the sound engineering and acoustic technologies of Bang & Olufsen. Together, they seek to push the limits of what AR can accomplish in terms of user interaction and environmental engagement.

About RayNeo
RayNeo is dedicated to redefining augmented reality through groundbreaking technology and innovative design. Their AR glasses seamlessly integrate into daily life, offering immersive and intuitive experiences. By combining cutting-edge technology with a focus on aesthetics, RayNeo enables users to explore and interact with the digital world like never before. The brand continually strives to shape the future of AR through user-centric innovation and strategic collaborations.

For further information on RayNeo and its innovative AR technology, visit www.rayneo.com.

About Bang & Olufsen
Founded in 1925 in Struer, Denmark, Bang & Olufsen is a luxury audio brand committed to crafting exceptional sound experiences. With nearly a century of pushing audio technology's boundaries, the brand maintains a legacy of innovation in acoustics. Today, Bang & Olufsen's products are characterized by a unique combination of beautiful sound, timeless design, and unrivaled craftsmanship, available globally through authorized retailers, the Bang & Olufsen stores, and online at bang-olufsen.com.

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