#United States #Los Angeles #Beverage #Mixue

Mixue Makes Its Official U.S. Debut in Los Angeles

On December 19, 2025, a significant milestone was celebrated in Los Angeles as Mixue opened its first store in the United States. This launch not only marks Mixue's entry into the American market but also represents a strategic step in its ambitious global expansion plans. The new store is strategically located at 6922 Hollywood Blvd Suite 107 and features a diverse menu that promises to attract a range of customers looking for refreshing beverages.

A Delicious Menu to Explore

At the heart of Mixue's offerings is its core menu, which includes an array of ice creams, pure teas, fruit teas, milk teas, and freshly brewed coffee. The brand has built its reputation by allowing customers to customize their drinks, offering tailored options in sugar levels and toppings. With prices starting as low as $1.19 for signature ice cream and reaching $3.99 for bubble tea, the brand aims to deliver quality without the hefty price tag, keeping most items priced between $1.19 and $4.99.

To celebrate its grand opening, Mixue organized vibrant launch activities that captured the attention of locals. Among these were street pop-ups featuring the brand's beloved Snow King mascot, themed photo experiences, and engaging promotional giveaways. The excitement amongst the community was palpable, hinting at a warm reception for Mixue in its new home.

Global Footprint and Expansion

Mixue's path to success can be traced back to its first overseas store, which opened in Hanoi, Vietnam, in 2018. Since then, the brand has expanded exponentially, now operating around 4,700 stores outside China across 13 countries, including Australia, Japan, South Korea, and Thailand. With over 53,000 stores globally, Mixue has solidified its status as one of the largest chains in the freshly made beverage sector.

The remarkable proliferation of Mixue is not just a testament to its well-crafted value-focused business model but also highlights its inclusion in Time magazine's list of the 100 Most Influential Companies worldwide. Remarkably, Mixue is the only restaurant chain mentioned in this prestigious list, underscoring the growing prominence of Chinese consumer brands on the international stage.

Future Plans in the U.S.

The head of Mixue U.S. expressed excitement about the brand's potential in the American market, stating that this first store marks just the beginning. Plans are underway to broaden Mixue's presence beyond California, with additional locations set to open in New York soon. The aim is to allow a wider audience to enjoy high-quality, affordably priced beverages, strengthening its commitment to customer satisfaction.

Commitment to Quality

Mixue continues to advance its supply chain capabilities through a digitally managed system that spans from ingredient sourcing to distribution. This “farm-to-table” approach ensures consistent quality across all stages of production, making sure that every drink delivered is up to the brand's high standards.

Further initiatives are planned to ramp up Mixue's operational capabilities, including enhancing logistics, cultivating sourcing efficiencies, and investing in R&D. These efforts are geared towards ensuring sustainable growth while adhering to the principles of quality and affordability.

As Mixue embarks on this exciting chapter of its journey in the United States, there is considerable anticipation and enthusiasm among consumers. With its compelling menu and customer-first philosophy, the brand is poised to make a lasting impact in the competitive American beverage market. For more updates and information on Mixue, visit their Instagram page at mixue_global.