#United States #Milwaukee #Seafood Franchise #Cousins Maine Lobster #Milwaukee Food Truck

Cousins Maine Lobster Expands to Wisconsin

Cousins Maine Lobster (CML), the renowned fast-casual lobster roll franchise, is excited to announce the opening of its inaugural food truck in Milwaukee, Wisconsin. Set to commence operations on June 14, this mobile kitchen will introduce local food lovers to the exquisite taste of authentic Maine lobster along with a selection of signature seafood dishes.

This exciting venture is spearheaded by local entrepreneurs Chris Goeman and Kevin Smith, both of whom bring a robust background in business to the table. Goeman has experience in various sectors including convenience stores and restaurants, while Smith has successfully run businesses in Arizona. Their inspiration for launching Cousins Maine Lobster in Milwaukee came from witnessing the enthusiasm surrounding the Chicago food truck.

“The buzz has been building for months, from local events to social media. We’re excited to finally bring Cousins Maine Lobster to Milwaukee,” says Smith. “We aim to build strong relationships with our guests and become a staple in the community.”

The grand opening will take place at Woodman's Market, 8131 S. Howell Ave., Oak Creek, from 10:00 AM to 7:00 PM. Patrons can look forward to indulging in CML’s world-renowned lobster rolls, New England clam chowder, and lobster tots, along with a limited-time delight: the Pink Lemonade Whoopie Pie, perfect for summer.

Looking ahead, Goeman and Smith plan to expand their operations into Madison in 2026 and Green Bay in 2027, with ambitions to establish a fourth truck traveling across the state by 2028. This expansion reflects their commitment to bringing quality seafood offerings to Wisconsin in multiple locations.

Lindsay Herberger, the Director of Franchise Development at CML, emphasized the significance of this new chapter. “Opening a truck in Wisconsin is a major milestone for Cousins Maine Lobster. We’re thrilled to collaborate with passionate partners like Chris and Kevin, who have deep local roots and are focused on contributing positively to the community.”

Cousins Maine Lobster has carved a niche in the fast-casual dining sector, thanks in part to their unique business model that offers flexibility and potential for new operators to enter the seafood market quickly and economically. The franchise is actively seeking passionate individuals to operate food trucks, marketing it as a profitable opportunity with low overhead and labor costs.

The brand is eyeing several markets nationwide noting strong demand for high-quality fast-casual seafood including vibrant cities like San Diego, Reno, and other Midwestern locales such as St. Louis, Des Moines, and Fort Wayne.

Founded in 2012 by cousins Jim Tselikis and Sabin Lomac, Cousins Maine Lobster emerged from a passion project and gained immense popularity after appearing on Shark Tank, where it secured a significant investment from Barbara Corcoran. The franchise stands out for its dedication to high-quality, wild-caught Maine lobster and exemplary customer experiences, solidifying its reputation.

For anyone interested in franchise opportunities, you can explore more at Cousins Maine Lobster Franchise and find a location near you by visiting their main website.

As CML prepares to hit the streets of Milwaukee, it invites the community to join in the celebration of delicious seafood and new local flavors. Mark your calendars for June 14 to welcome this exciting addition to the Wisconsin food scene!