#Japan #Hair Care #Shibuya #SILK THE RICH #Japanese silk

SILK THE RICH Expands Globally

In a significant move towards international expansion, SILK THE RICH, a brand created by THE RICH Co., Ltd., has announced that starting November 5, 2025, it will launch its global e-commerce platform, accessible to 189 countries and regions. This initiative empowers clients around the world to purchase products from this renowned brand, marking the beginning of a new phase in its global outreach.

A Commitment to Quality and Beauty

Originating in Japan, SILK THE RICH operates under a clear vision: to contribute to the beauty in everyone's life and to create a world-class company. The brand has carved a niche by blending high-quality silk components with innovative hair care technologies. With this global launch, SILK THE RICH aims to deliver “the beauty from Japan” to users worldwide, maintaining its commitment to quality, design, and brand philosophy that has been established in the Japanese market.

A Tailored Shopping Experience for Every Country

The newly launched global e-commerce site boasts a user-friendly interface (UI) that automatically optimizes based on users' regions and languages. By considering the unique purchasing habits and cultural backgrounds of various countries, the UI design ensures a seamless shopping experience for users from around the globe. Customers can enjoy a intuitive shopping environment with support for multiple languages, local currency displays, and diverse payment methods, including credit cards, PayPal, Apple Pay, WeChat Pay, and Alipay, which are all designed to ensure smooth transactions from anywhere in the world.

Global Customer Support 24/7

To build trust with users everywhere, the company has established a dedicated customer support team that operates 24 hours a day, 365 days a year, across 18 countries. This team is equipped to assist in 9 languages, with plans for further language expansion. Users can also communicate with support through live chat, offering personalized assistance in their native language, enhancing the customer experience.

Message from CEO Yuta Miura

Yuta Miura, President and CEO of THE RICH Co., Ltd, shared his insights on this ambitious global expansion:

“The launch of SILK THE RICH in 189 countries is a challenge to redefine ‘Japanese silk’ on a global scale. Silk has long been a symbol of pride and beauty in Japan. We aim to revive this silk infused with modern technology and design, transforming it into a rich experience as users touch their hair: a moment when the ‘memory of silk’ comes alive. This is not merely about hair care; it embodies a new form of luxury—a way to envelop oneself in Japanese aesthetics.

> With our unique UI, we have enabled support for every currency and language, allowing anyone anywhere in the world to experience the lustrousness and warmth of Japanese silk without compromise. We cater to all major payment methods, ensuring that anyone can touch silk 'at the same moment, anywhere in the world.’ Additionally, our 24/7 customer support, available in 9 languages across 18 countries, is designed to convey the sincerity and hospitality of Japan to all users.”

> This initiative encapsulates SILK THE RICH's ambition for global recognition of Japanese quality. Beyond the material of silk, the brand aspires to transcend cultural, linguistic, and even temporal boundaries, making 'Japanese beauty' a universal language through silk.

About THE RICH

The RICH Co., Ltd, headquartered in Shibuya, Tokyo, is committed to delivering exceptional beauty products that reflect the heritage of Japanese craftsmanship. For more information about the brand and its products, please visit the official website at THE RICH and follow them on their official social media platforms on Instagram, Twitter, and TikTok.