#USA #Boston #Nixie Beverage #Organic Soda #Modern Soda

Nixie Beverage Company: A New Era in Modern Soda

Nixie Beverage Company is making waves in the beverage industry, rapidly establishing itself as a premier choice for organic sparkling water and modern sodas. As the company gears up for further growth in 2026, it has a clear vision of expanding its product lines and reaching new markets.

Accelerating Growth in the Beverage Scene

According to founder and CEO Nicole Bernard Dawes, "This is Nixie's moment." The brand has already cultivated a stellar reputation in the natural products sector for producing some of the best-tasting modern sodas available. This summer, Nixie is strategically launching a new direct-store delivery (DSD) network, aiming to ensure that its products are placed in stores close to consumers’ homes. The brand is not just about soda; it represents a lifestyle choice for those particularly health-conscious individuals.

The company continues its growth trajectory by solidifying partnerships with regional distributors, including the Northeast Independent Distribution Association (NIDA) and major players like Big Geyser and ODOM Corporation. Dawes highlights the goal of strengthening Nixie's distribution strategy, combining regional insights with national reach to enhance retail execution.

Key Team Enhancements

The recent expansion of Nixie’s leadership team marks a significant step in their growth plans. New VP of Sales for Conventional and DSD, Aaron Sorelle, is tasked with guiding the brand through its distribution challenges. With over ten years of experience in high-growth beverage segments, Sorelle's expertise will play a crucial role in Nixie’s expansion into new retail channels.

Complementing Sorelle's expertise is Josie Fox, who recently joined as Director of Brand Marketing. With her extensive background in shaping brand narratives for popular consumer goods—including Tito's Handmade Vodka—Fox will apply her marketing strategies to elevate Nixie's brand presence, focusing on connecting with fans and fostering a vibrant brand community.

Launching Exciting New Products

In addition to bolstering its team, Nixie is set to debut two exciting new flavors this spring: Cherry Cola and Strawberry Cream. These organic zero sugar sodas will launch in a new four-pack format—ideal for consumers who love variety without compromising on health. With the focus on organic, USDA-certified ingredients and BPA-free packaging, these new products continue Nixie’s commitment to quality and sustainability.

Retailers will first see these new flavors arrive on shelves at Whole Foods Markets, followed by major grocers like Albertsons/Safeway and Sprouts Farmers Market. Nixie aims to capitalize on its nostalgic appeal while prioritizing the distinctive characteristics of being flavor-forward, health-conscious, and free from artificial ingredients.

Spotlight on Expo West and Future Growth

Nixie will showcase its new flavors and innovative packaging at the upcoming Expo West in Anaheim, California, set for March 4-6, 2026. This platform offers a valuable opportunity for the brand to engage with industry insiders and consumers alike while showcasing its existing product lineup, which includes Classic Cola, Ginger Ale, and a variety of refreshing sparkling waters.

Nixie firmly believes that consumers should enjoy beverages that are not only delicious but also clean and health-oriented. As Dawes puts it, "Soda lovers deserve a clean and delicious product without the calories or artificial sweeteners, and we can't wait for them to try our new flavors!"

A Bright Future for Nixie

With a commitment to eliminating sugar, single-use plastics, and harmful chemicals from the beverage aisle, Nixie stands at the forefront of beverage innovation. This commitment is reflected in its growth and successful expansions across diverse markets. Projects continue to emerge, and strong leadership will undoubtedly guide Nixie as it shapes the future of modern soda and organic beverages.

For more information on Nixie's offerings, visit Nixie's official website or follow them on Instagram @drinknixie to stay updated on all the latest news and product launches.