#United States #Charlotte #North Carolina #Duke's Mayo #Girl Tribe Co.

Celebrating Collaboration: Duke's Mayonnaise and Girl Tribe Co.

On March 5, 2025, a dynamic partnership was unveiled as Duke's Mayonnaise collaborated with Charlotte's women-owned boutique, Girl Tribe Co. This exciting initiative was established to empower women while promoting local businesses, showcasing the vibrant spirit of the community.

The Collection

The collaboration introduces five unique co-branded pieces that are sure to make a statement. Among the offerings are a cozy crewneck sweatshirt priced at $54, a trendy t-shirt for $38, a stylish trucker hat for $36, a practical tote bag at $22, and a fun sticker available for $6. These items are designed to celebrate girl power while emphasizing comfort and style, perfectly aligned with both brands' ethos.

What sets this collection apart is not just the trendy designs but the heartfelt connection they carry. According to Sarah Baucom, Co-Founder of Girl Tribe Co., this collaboration is a passion project that symbolizes their long-standing fondness for Duke's Mayonnaise. "The little yellow jar has been present for many of our fondest memories and celebrations growing up in the South," she shared.

Supporting a Worthy Cause

Additionally, this collaboration is more than just about stylish merchandise; it also aims to make a positive impact. Ten percent of all proceeds from the collection will be donated to The Giving Kitchen, a nonprofit organization dedicated to providing assistance to food service workers in need. Their commitment to supporting the community resonates with the mission of both Duke's and Girl Tribe Co., reinforcing the idea that businesses can thrive and give back simultaneously.

Event Kickoff

To celebrate the launch, an exciting event is planned on March 8, 2025, at Girl Tribe Co.'s flagship store in Charlotte. The location is strategically chosen, just a stone's throw away from where the Duke's Mayo Classic and Duke's Mayo Bowl are held annually. The event aims to foster community connections, and not just in spirit—Tubby, Duke’s Mayo mascot, will be present, creating a festive atmosphere for fans and customers alike. Having Tubby join the festivities is sure to attract the attention of Duke's enthusiasts who cherish the brand and its southern roots.

Local Connections

The Girl Tribe Co. brand has emerged as a cornerstone for women in Charlotte, appealing to those seeking a sense of connection and empowerment through fashionable expression. Their products are not just clothing items, but rather symbols of sisterhood and community engagement. It comes as no surprise that the idea to collaborate with Duke's arose, especially with both brands being tied to events like the Duke's Mayo Classic, where they both seek to unite fans and celebrate the excitement of college football.

In a quote from Sarah DiPeppe, Duke's Mayonnaise's Digital Content Manager, she states: "We're excited to team up with this celebrated clothing brand in a city that's full of energy and community. This collaboration combines the love of mayo with trendy design, something that will surely resonate with fans."

Where to Find the Collection

The highly anticipated collection will go live at noon EST on March 5. Fans eager to snag these exclusive items can shop the collection on Girl Tribe Co.'s website. With expectations high for a strong community turnout, it looks to be a splendid day for celebration and shopping!

Duke's Mayonnaise has been a staple in Southern kitchens since 1917, and this collaboration celebrates not only the brand's history but also the rich culture of community, fun, and empowerment. This is a collection that truly connects diverse threads of life in the Carolinas, and we can't wait to see everyone come together to support these incredible initiatives!