#USA #New York #Pandora #Winona Ryder #Iman

Pandora Unveils the Next Chapter of BE LOVE Campaign

Pandora is back with a resounding message that echoes the transformative power of love through its newly launched campaign, BE LOVE. This year, the jewelry giant is showcasing an inspiring narrative that encourages everyone to express love in multiple forms.

The star-studded campaign features the renowned actress Winona Ryder alongside legendary supermodel Iman, highlighting the significant role jewelry plays in encapsulating personal stories of love. Pandora’s collection for the BE LOVE initiative includes some of its most iconic pieces, merging art with heartfelt emotion. The central idea is that jewelry serves as a personal storyteller, with love being at its core.

Winona Ryder: Love Defined

Winona Ryder shares her insight into the definition of love: "It's really to listen and to try and be as understanding as possible," she states. The actress emphasizes the need for compassion and understanding, further suggesting that love represents the ability to experience life through different perspectives. This deep, thoughtful outlook enriches the campaign, making it relatable to many.

Highlights of the Collection

The jewelry highlighted in the BE LOVE campaign exemplifies the concept of love transformed into wearable art. Some remarkable pieces include:

• - BE LOVE Heart Charm: Crafted in sterling silver, this customizable charm can be engraved with dates, initials, or other symbols that hold special meanings for the wearer.
• - Pandora ESSENCE Organically Shaped Heart Bangle: A fresh addition plated in 14k gold, this bangle gives a modern take on the classic heart motif, merging style with sentiment.
• - UNICEF Charm: This charm celebrates womanhood's strength and power, marking Pandora's collaboration with UNICEF aimed at empowering young people, particularly girls, by supporting their educational endeavors.

New Faces of the Campaign

In addition to the renowned personalities of Iman and Winona Ryder, the campaign also includes a fascinating array of models such as Vittoria Ceretti, Mica Arganaraz, Karen Elson, He Cong, Elisabetta Dessy, and Ugbad Abdi. With stunning imagery shot by industry icons Fabien Baron and Craig McDean, the essence of love across various forms and experiences is beautifully captured.

Love as a Daily Celebration

As BE LOVE evolves in 2025, it continues to emphasize celebrating love in everyday life. Whether through gifting meaningful pieces, facilitating charitable contributions, or appreciating Lab-Grown Diamonds, the campaign embraces all channels through which love can enrich our lives.

With over forty years in the jewelry business, Pandora has grown from a small shop in Copenhagen into the world's largest jewelry brand, present in over 100 countries. They remain steadfast in their commitment to sustainability, sourcing recycled silver and gold, and aiming to reduce greenhouse gas emissions by half across their value chain by 2030.

The BE LOVE campaign is more than just a collection; it is a unifying message that resonates deeply with individuals and communities around the globe. As Pandora continues to champion love, its jewelry becomes a beacon of connection and expression, inviting everyone to partake in the transformative power of love.