#Japan #Osaka #Haircare #Qurap #Kyururin

New Collaboration Unveiled!

In an exciting turn of events, the Japanese hair care brand Qurap, operated by I-ne Co., Ltd. in Osaka, is collaborating with the popular idol group Kyururin to launch a series of hair care products aimed at cared for wavy hair. The campaign kicks off on August 1, 2025, with a fresh series titled 'Wrapping Control', specifically designed for enhancing and managing wavy and frizzy hair.

This collaboration stems from a shared resonance between Qurap and Kyururin, both in name and ethos. With the rising trend of embracing diversity and individuality, Qurap aims to celebrate unique hair types and conditions. Back in 2024, they introduced the 'Wrapping Moist' series to help damaged hair, and now they're expanding their offerings with 'Wrapping Control'. This new series promises to treat hair from both inside and out, addressing chemical damage while transforming coarse, wavy hair into a soft and manageable texture.

To mark this special collaboration, the #キュラップできゅるりんしてみて campaign will launch alongside a series of video content that encapsulates the excitement of this partnership. Viewers can expect to see a special web video featuring a unique 'Qurap distribution event', alongside the chance to win signed limited-edition posters and enjoy special product giveaways.

A Refreshing New Look

For the web video, Kyururin members will sport an elegant aurora-themed outfit, aligning with Qurap's aesthetic, showcasing a fresh and refined charm. Behind-the-scenes footage will feature candid moments from the shoot—members practicing their lines and exhibiting their offstage personalities. This portrayal adds a relatable element that fans will definitely love.

Comments from Kyururin Members

• - Uika Shimamura expressed her excitement about the campaign, highlighting how this collaboration revealed a new side of the group's visuals and the challenge of performing dialogue in the videos.
• - Yane Tamaki shared her joy, praising Qurap's cute packaging and delightful scents that elevate the bathing experience and hoping fans find her fresh look adorable.
• - Yuna Chiba reflected on the surreal nature of working with a product she frequently sees in stores while emphasizing the unique styles and trading cards fans can collect through the campaign.
• - Finally, Amu Nigemi found the collaboration to be a dream come true and encouraged fans to emulate her stylistic choices showcased in the campaign.

Details of the Campaign

1. First Phase: SNS & Store Campaigns
- SNS Giveaway: From August 1 to August 31, fans can participate in a draw to win a signed poster by sharing their experiences with Qurap products using the hashtag #キュラップできゅるりんしてみて.
- In-store Offer: Starting August 1, customers who purchase specific Qurap products will receive exclusive trading cards while supplies last.

2. Second Phase: Online Sales & Giveaway
- This phase will begin on August 20, including additional promotions on platforms like Rakuten, Amazon, and others.

Apart from showcasing their beautiful personalities through engaging promotions, this collaboration signifies a blend of hair care innovation with the colorful world of idols. As Qurap and Kyururin connect fans with their product offerings and vibrant personalities, they're setting the stage for a truly enjoyable hair care experience!

For further updates, check out Qurap's exciting product lineup:

• - Wrapping Moist Series: Includes shampoo, treatment, hair oil, and serum.
• - Wrapping Control Series: Featured to target specific hair concerns.

About Kyururin

Kyururin is a talented four-member idol group known for pursuing the ideal blend of cuteness and realism in their performances, consisting of Uika Shimamura, Yane Tamaki, Yuna Chiba, and Amu Nigemi.

Official Website: Kyururin Official Site
Instagram: Instagram
TikTok: TikTok
Twitter: Twitter