#USA #Los Angeles #Pacsun #Youth Culture #Lonely Ghost

Pacsun and Lonely Ghost: A Unique Retail Partnership

Pacsun has recently announced an exclusive retail partnership with Lonely Ghost, a brand celebrated for its immersive lifestyle and community-driven approach. The collaboration is a significant milestone for both companies, focusing on creating impactful fashion experiences for today's youth.

At its core, Lonely Ghost thrives on connection and community, believing in the importance of human experiences. The brand aims to engage individuals in meaningful ways, both online and in real life. This partnership with Pacsun serves to expand Lonely Ghost's mission, allowing it to reach wider audiences through engaging storytelling and experiential in-store setups.

Bronson Christensen, the co-founder of Lonely Ghost, articulated the essence of this collaboration, stating, "LONELY GHOST was born out of a desire to make people feel seen. Partnering with Pacsun allows us to take that mission even further." By aligning with Pacsun, a retailer that shares values of diversity, inclusion, and self-expression, Lonely Ghost is poised to meet young people where they are, fostering connections in both physical and digital spaces.

For Pacsun, this partnership signifies a reinforcement of their ambitious youth-focused marketing strategy. They seek to remain at the forefront of cultural trends by collaborating with innovative, purpose-driven brands like Lonely Ghost. Richard Cox, Pacsun’s Chief Merchandising Officer, emphasized the synergy between the two brands, noting that they provide communities with a venue for connection and the opportunity to introduce customers to engaging narratives that resonate within youth culture.

The collaboration will debut with a capsule collection exclusive to Pacsun stores and online platforms, featuring a range of apparel and accessories. Items will include women’s hoodies, various styles of t-shirts, and trendy accessories such as hats and tote bags. The designs showcase some of Lonely Ghost's signature phrases in new colorways, encouraging wearers to embrace meaningful conversations. Popular phrases like “TEXT ME WHEN YOU GET HOME” and “I LOVE YOU, SAY IT BACK” are reimagined in this collection, highlighting their role as cultural touchpoints that resonate with many.

Through this partnership, Pacsun and Lonely Ghost aim to set a progressive standard for brand collaborations rooted in shared values and cultural relevance. With ongoing initiatives planned to promote creativity and connection, they are straddling the line between retail and community engagement.

The fashionable collaboration will be available at selected Pacsun locations as well as on their website starting August 21, 2025. This partnership not only enhances brand visibility but also propels conversations around authenticity and cultural storytelling in the realm of fashion.

About Lonely Ghost

Lonely Ghost is not just a fashion brand; it’s an experiential lifestyle movement. Its mission revolves around fostering community through shared human experiences and storytelling. Well-known for its catchy phrases and relatable themes, Lonely Ghost aims to resonate deeply with its audience, touching on themes of loneliness and connection in compelling ways.

About Pacsun

Pacsun is a dynamic apparel retailer that mirrors the pulse of youth culture, offering contemporary streetwear and activewear from emerging brands and established names alike. With its roots in California, Pacsun enriches the shopping experience through curated collections that connect fashion with music, art, and sport, thus inspiring the younger generation.