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InMarket Welcomes Natalie Bastian as Chief Marketing Officer

In a significant move for the marketing technology industry, InMarket, a frontrunner in real-time marketing and measurement, has announced the appointment of Natalie Bastian as its new Chief Marketing Officer (CMO). This strategic decision aims to bolster the company’s market presence and overall enterprise value amidst a rapidly evolving advertising landscape.

A New Leadership Era

Bastian's primary responsibilities will involve spearheading InMarket's marketing initiatives, refining the company's growth and go-to-market strategies, and sharpening the brand narrative to enhance visibility within the marketing, commerce, and data ecosystems. She brings with her a wealth of experience from her previous role as Global CMO at Teads, where she played a critical role in the company's successful acquisition by Outbrain, valued at nearly $1 billion.

Bastian’s tenure at Teads was marked by transforming the brand into a globally recognized omnichannel platform, showcasing her prowess in navigating complex business environments. Prior to that, she was the Senior Vice President and Head of Marketing at Tubi, contributing significantly to the brand's expansion leading to its acquisition by FOX. Her impressive career also includes pivotal roles at Roku, DISH Media, and AE Networks, underlining her aptitude for driving meaningful growth.

Strategic Vision for InMarket

InMarket's CEO, Todd Morris, expressed enthusiasm about Bastian's appointment, stating that her proven ability to foster business growth will be instrumental as the company strives to maintain its momentum achieved over the past years. "Natalie brings a proven track record of driving business growth at scale that will build on our double-digit growth trajectory and our recognition as one of the fastest-growing technology companies in North America," he remarked. This sentiment reflects the company's commitment to empower advertisers to maximize their investments.

As InMarket continues to innovate with AI-driven solutions such as Predictive Moments and the recently launched Unified Measurement and Lift Conversion Index for CPG, Bastian's appointment signifies a pivotal moment in its trajectory. These tools help advertisers optimize their full-funnel campaigns, demonstrating measurable outcomes crucial for modern marketing strategies.

A Leader in the Industry

Natalie Bastian's industry accolades, including being named among Chief Marketer's Top Women in Marketing and winning the Changing the Game Award from She Runs It, attest to her expertise. Additionally, her involvement with various industry boards, including IRTS and the Ad Council, showcases her commitment to advancing the marketing profession.

Conclusion

With Bastian at the helm of its marketing division, InMarket is poised for significant growth and transformation. The company remains steadfast in its mission to revolutionize advertising by not just focusing on impressions but actual outcomes. Bastian’s leadership will be crucial as InMarket further establishes itself as a leader in real-time marketing solutions that drive genuine business results for its diverse clientele. As the advertising landscape continues to evolve, the emphasis on measurable impact becomes even more vital, and InMarket's innovative approach positions it favorably to lead this charge.

For more details about InMarket and its offerings, visit www.inmarket.com.