Disaronno Celebrates 500 Year Legacy with Unique Summer Events in the U.S.

Celebrating 500 Years of Disaronno: A Summer of Elegance

As one of the most beloved Italian liqueurs, Disaronno is kicking off a spectacular summer to commemorate 500 years of its remarkable history that dates back to 1525. This year, the brand is inviting cocktail enthusiasts and connoisseurs to join in the celebrations through a series of exclusive events across key cities in the United States.

Disaronno's legacy is rich in Italian craftsmanship and the timeless spirit of the Dolcevita lifestyle. This summer, the brand is taking a further leap by offering experiences that not only celebrate its history but also showcase its role in today's vibrant cocktail culture. “We are thrilled to bring the celebration directly to the U.S.,” expressed Robert Cullins, Executive Vice President of Disaronno Portfolio,
“as it allows us to merge our beloved Italian heritage with the modern cocktail scene.”

Summer Activations

Bar Convent Brooklyn (June)

The festivities commenced with a sensational appearance at Bar Convent Brooklyn (BCB), where Disaronno unveiled its extensive product range that includes Tia Maria, Sagamore Spirit, The Busker Irish Whiskey, and Rabarbaro Zucca. The activation resonated with the theme of the 500th anniversary, and visitors were invited to indulge in a taste of the Dolcevita lifestyle. Disaronno cocktail creations were served from a vintage gelato cart, while brand ambassadors engaged guests about the history and artisanship of this iconic liqueur.

Rooftop Celebration at Mr. Purple (July)

July promises not merely to heat up with summer, but also with VIP evenings. On July 8, Disaronno will host an exclusive rooftop gathering at Mr. Purple in New York City. This chic venue promises a night filled with creativity and sophisticated tastes designed specifically for industry leaders and influencers. Attendees will be treated to an array of gourmet bites and uniquely crafted cocktails, including a limited-edition “Dolcevita” sour crafted by the renowned Patrick Pistolesi and Drink Kong Bar in Rome. This event will be a spectacular sunset affair overlooking the stunning Manhattan skyline, turning the spotlight on Italian opulence and modern mixology.

Tales of the Cocktail (July 21)

Moreover, the famed Tales of the Cocktail festival in New Orleans will feature another exclusive activation. Set to unfold at the luxurious Chandelier Bar in the Four Seasons on July 21, this special event will provide an intimate experience blending exquisite Italian flavors with New Orleans flair. During this event, a VIP preview will begin earlier for media and executives, followed by a two-hour immersive experience, complete with premium cocktails, curated Italian-New Orleans cuisine, and live jazz performed by Aurora Nealand, promising relaxation and indulgence in equal measure.

Join the Celebration

Disaronno invites fans globally to take part in its 500th-anniversary celebrations. Everyone is encouraged to raise a glass and share their toasts using the hashtag #Disaronno500Cheers, helping to spread the joy and legacy of this extraordinary liqueur.

The Spirit of Disaronno

Recognized as the world’s favorite Italian liqueur, Disaronno is celebrated for its signature taste and aroma that captivates drinkers in over 160 countries. With its distinct bottle design and elegant cap adorned with a golden label, Disaronno remains a timeless choice enjoyed either straight or as part of various cocktails, such as the iconic Disaronno Sour.

As the celebrations unfold, Disaronno reflects on a tradition of style and innovation that continues to shine brightly. Join in and make your own summer memories imbibing in the elegance of Disaronno!

For further information about the brand and events, visit Disaronno’s official website.