Revamped 'O.N.3' App by Hanauta Offers Personalized Pump Experience

Hanauta Revamps the 'O.N.3' App for Unique Custom Pump Shopping

Hanauta Co., Ltd., headquartered in Shibuya, Tokyo, has announced a significant overhaul of its custom pump application, O.N.3. This update integrates expertise from its recent acquisition of the semi-custom platform, 'Fit,' enriching user experience and elevating design functionalities to new heights. Aiming for a slice of the approximately 30 billion yen pump market, the company now leverages AI technology to enhance the shopping experience, allowing customers to design personalized pumps directly from their smartphones.

Background of the Revamp: Making Customization Accessible

In June of this year, Hanauta acquired the semi-custom pumps business 'Fit' from Decoration Company, which specializes in AI-driven foot size measurement techniques and 3D preview functionalities. The integration of these advanced features with Hanauta's strong app development background has led to a complete redesign of the user interface (UI). The newly revamped O.N.3 app enables first-time users to intuitively create their very own semi-custom pumps with ease.

The motivation for this service stemmed from a desire to make the joy of creating a pair of ideal shoes accessible to everyone. Hanauta wanted to cultivate a world where individual senses and styles could be transformed into reality. The focus of this renewal was to empower users to express their uniqueness through custom-made shoes that cater to their preferences, emphasizing a greater sense of freedom in designing their footwear.

Highlights of the Revamp

1. Improved UI and User Experience:
The interface has undergone a complete overhaul, emphasizing visibility on the custom screen and simplifying the operational steps. With a more subdued color scheme and a user-centric design, even newcomers can navigate flawlessly through the creation process to achieve their ideal shoe design.

2. New Icon Reflecting Brand Values:
The new app icon embodies the concept of moving forward positively and beautifully on one’s own feet. It symbolizes both the elegant silhouette of pumps and the freedom of self-expression in fashion.

3. Technology that Ensures a ‘Mistake-Proof’ Ordering Experience:
Utilizing the features strengthened by the business integration, the app effectively alleviates the common anxieties associated with online shoe shopping. It includes:
- Variable Size Options: Users can specify different sizes for each foot to account for asymmetrical sizing.
- 3D Preview Capability: Customers can visualize their selected material and parts before finalizing their order, providing assurance in their choices.

Brand Concept

O.N.3 stands for wearing not trends but intentions. It caters to individuals who cherish their unique styles and aspirations. The brand aims to accompany each step taken down their chosen path with confidence. From the time spent customizing to the days spent wearing the shoes, every aspect is designed to shape one's individuality.

What O.N.3 Offers

This innovative solution addresses the widespread issue faced by women: the challenge of finding shoes that fit due to limited size ranges. O.N.3 allows:

- Detailed Customization: Users can specify foot length, width, arch height, heel height, and accommodate size differences between left and right feet.
- Diverse Design Choices: Freedom to choose colors, materials, and decorative options (like ribbons) to create the desired look.
- Complete Smartphone Functionality: Measurements, designs, and orders can all be done through the app without needing to visit a physical store.

Future Prospects

With the domestic pump market growing at an annual rate of 3% (estimated at 30 billion yen), Hanauta aims to expand its solutions for foot-related issues. Future plans include:
1. Expansion of Custom Options: Gradually adding to the variety of materials and decorations available.
2. Web Version Launch: Creating a seamless ordering experience beyond the app.
3. Introduction of Ready-to-Wear Lines: Adding products to meet 'immediate needs' for customers seeking instant gratification.

Hanauta is dedicated to supporting individuals at every step, empowering them to confidently take their next steps through the O.N.3 platform.

Service Overview

- App Name: O.N.3
- Supported OS: iOS / Android
- Download Links: App Store / Google Play
- Official Website: on3.shoes
- Official Instagram: @o.n.3_official

About Hanauta Co., Ltd.

- Location: 6F, Ichigo Shibuya Udagawacho Building, 10-2 Udagawacho, Shibuya, Tokyo
- CEO: Nozomi Ueki
- Business Domain: App planning, development, and management