Exciting Reveal of Arsoa Brand Renewal and New Products Featuring Yoshino Kimura and Mao Asada!
On May 27, 2023, Arsoa Keio Group hosted a highly anticipated brand renewal and new product launch event, marking an exciting period as they prepare to celebrate their 55th anniversary next year. The highlight of the evening was the introduction of the new brand message "Syn-Life," alongside the unveiling of their latest products. This memorable event was graced by honored guests, actress Yoshino Kimura and figure skating champion Mao Asada, who have been long-time users of Arsoa products. The event served as their first appearance together in front of the media—a remarkable moment indeed.
As the event commenced, Reiko Takiguchi, President of Arsoa Keio Group, took to the stage to introduce the new brand message "Syn-Life." She expressed the brand's new direction, emphasizing a lifestyle that promotes health and happiness for both people and the planet. This relaunch aims to invite a fresh perspective on skincare that lasts a lifetime.
The atmosphere became vibrant as Kimura and Asada appeared on stage dressed in matching white gowns, reflecting the stunning visuals of the newly released skincare advertisement. This moment was particularly special for the audience, as it was the first time the two celebrities shared the spotlight in a media setting.
Exclusive behind-the-scenes footage of the new skincare advertisement was displayed, showcasing Kimura and Asada during filming. Reflecting on the shoot, Kimura expressed her astonishment at the dramatic transformation of the product packaging, noting the vibrant colors that exceeded her expectations. Asada, recalling their previous shoots together, mentioned how enjoyable the experience was, thanks to Kimura's cheerful nature, which contributed to a delightful atmosphere.
Arsoa’s team presented their commitment to skincare that is gentle on both skin and the environment. They introduced biodegradable soaps, products from the “Cell Series,” and the new spot care serum, "Arsoa Essential Serum," made possible through groundbreaking three-phase emulsification technology that completely eliminates surfactants. Both Kimura and Asada had already experienced the new products and shared their excitement. Kimura highlighted the benefits of the new serum, especially its ability to care for dry areas like the eyes and mouth without irritating sensitive skin.
In a heartwarming surprise, Kimura and Asada were presented with real blue roses at the event. This unexpected gesture delighted them, with Kimura expressing joy at receiving such a beautiful and fragrant gift for the first time. Asada shared her excitement about finally experiencing the fragrance they had often discussed.
As the evening progressed, a discussion unfolded around the core message “Syn” in Arsoa’s brand. Kimura emphasized the importance of facial cleansing in her skincare routine, while Asada shared her practice of adjusting her skincare according to seasonal changes. Each spoke of the principles that guide their lives, with Kimura quoting, "Fortune and misfortune or fate is indeed a matter of opinion," and Asada stating the value of "gratitude and smiles." Their mutual respect for each other’s philosophies created a warm and engaging moment.
In a light-hearted segment, Kimura revealed that she falls asleep quickly at night, while Asada discussed her newfound satisfaction as a coach, enjoying witnessing her students' growth. Both expressed their long-term connection with Arsoa, reflecting on how the brand has supported them throughout different life stages. Kimura recalled her relationship with Arsoa since her twenties, highlighting how it has consistently helped her maintain her skin’s balance, especially during hormonal changes and busy times. Asada reiterated how she has used Arsoa products since she was 16, celebrating her lasting journey with the brand.
As the event concluded, Kimura and Asada left the audience with heartfelt messages of gratitude towards Arsoa, encapsulating the evening's spirit. This gathering not only highlighted the unveiling of a renewed brand but also the enduring power of connection through shared values and experiences in the world of skincare.
The Introduction of "Syn-Life" for Lifelong Skincare
As the event commenced, Reiko Takiguchi, President of Arsoa Keio Group, took to the stage to introduce the new brand message "Syn-Life." She expressed the brand's new direction, emphasizing a lifestyle that promotes health and happiness for both people and the planet. This relaunch aims to invite a fresh perspective on skincare that lasts a lifetime.
Yoshino Kimura and Mao Asada's First Media Appearance
The atmosphere became vibrant as Kimura and Asada appeared on stage dressed in matching white gowns, reflecting the stunning visuals of the newly released skincare advertisement. This moment was particularly special for the audience, as it was the first time the two celebrities shared the spotlight in a media setting.
Unveiling the Behind-the-scenes Moments
Exclusive behind-the-scenes footage of the new skincare advertisement was displayed, showcasing Kimura and Asada during filming. Reflecting on the shoot, Kimura expressed her astonishment at the dramatic transformation of the product packaging, noting the vibrant colors that exceeded her expectations. Asada, recalling their previous shoots together, mentioned how enjoyable the experience was, thanks to Kimura's cheerful nature, which contributed to a delightful atmosphere.
Breakthroughs in Skincare: Zero Surfactants
Arsoa’s team presented their commitment to skincare that is gentle on both skin and the environment. They introduced biodegradable soaps, products from the “Cell Series,” and the new spot care serum, "Arsoa Essential Serum," made possible through groundbreaking three-phase emulsification technology that completely eliminates surfactants. Both Kimura and Asada had already experienced the new products and shared their excitement. Kimura highlighted the benefits of the new serum, especially its ability to care for dry areas like the eyes and mouth without irritating sensitive skin.
A Surprise Gift: The Blue Rose
In a heartwarming surprise, Kimura and Asada were presented with real blue roses at the event. This unexpected gesture delighted them, with Kimura expressing joy at receiving such a beautiful and fragrant gift for the first time. Asada shared her excitement about finally experiencing the fragrance they had often discussed.
Skincare Philosophy and Inspirations
As the evening progressed, a discussion unfolded around the core message “Syn” in Arsoa’s brand. Kimura emphasized the importance of facial cleansing in her skincare routine, while Asada shared her practice of adjusting her skincare according to seasonal changes. Each spoke of the principles that guide their lives, with Kimura quoting, "Fortune and misfortune or fate is indeed a matter of opinion," and Asada stating the value of "gratitude and smiles." Their mutual respect for each other’s philosophies created a warm and engaging moment.
Discovering New Sides and Deep Affection for Arsoa
In a light-hearted segment, Kimura revealed that she falls asleep quickly at night, while Asada discussed her newfound satisfaction as a coach, enjoying witnessing her students' growth. Both expressed their long-term connection with Arsoa, reflecting on how the brand has supported them throughout different life stages. Kimura recalled her relationship with Arsoa since her twenties, highlighting how it has consistently helped her maintain her skin’s balance, especially during hormonal changes and busy times. Asada reiterated how she has used Arsoa products since she was 16, celebrating her lasting journey with the brand.
As the event concluded, Kimura and Asada left the audience with heartfelt messages of gratitude towards Arsoa, encapsulating the evening's spirit. This gathering not only highlighted the unveiling of a renewed brand but also the enduring power of connection through shared values and experiences in the world of skincare.
Topics Consumer Products & Retail）
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