#None #Samsonite #Tumi #American Tourister

A New Era for Samsonite: The Transition to Samsonite Group S.A.

In a significant move that demonstrates its commitment to growth and innovation, Samsonite International S.A., a global leader in the lifestyle bag industry and renowned travel luggage brand, has officially changed its corporate name to Samsonite Group S.A. This decision was approved by shareholders at an extraordinary general meeting held on January 23, 2025. The company's stock code on the Hong Kong Stock Exchange, 1910, remains unchanged.

The rebranding to Samsonite Group S.A. aims to better reflect the company's expansive portfolio, which includes a variety of customer-centric and iconic brands. Mr. Kyle Gendreau, CEO of Samsonite, expressed that this new name is more representative of their strategic direction and their wide-ranging offerings. The Group's primary brands include:

1. Samsonite®: Recognized globally as the leading luggage brand, synonymous with travel efficiency and style.
2. Tumi®: Esteemed for its performance luxury appeal, Tumi focuses on premium quality and technical innovation.
3. American Tourister®: A brand that embodies youthfulness and vibrancy, offering accessible price points without compromising quality.

Mr. Gendreau further highlighted that Samsonite Group's diverse brand portfolio also incorporates other dynamic brands, such as Gregory®, Lipault®, and Hartmann®. Each brand has unique attributes that cater to various market segments. This variety positions Samsonite Group as a formidable player in meeting the evolving travel and lifestyle needs of a broad customer base.

The company's long-standing heritage exceeds 110 years, during which it has paved the way for innovation in travel and lifestyle products. As the largest global travel luggage provider, Samsonite Group operates in several markets around the world, emphasizing effective design and distribution strategies.

Apart from enhancing its corporate identity, transforming to Samsonite Group S.A. signifies a commitment to sustainability. The company is earnestly working towards becoming the most sustainable provider in the lifestyle bag and travel luggage market. This aligns with their vision to address the growing consumer demand for eco-friendly products, as well as to maintain strong performance in the burgeoning travel and lifestyle sectors.

The new name is more than a mere label change; it encapsulates Samsonite Group's ambition to lead in a competitive and lucrative industry. The adaptive branding reflects not only who they are today but also what they aspire to achieve in the future.

As Samsonite Group S.A. moves forward with this identity, it emphasizes a reinvigorated focus on customer engagement, social responsibility, and sustainability. This strategic transition positions the company not just as a luggage manufacturer, but as a lifestyle brand dedicated to serving diverse travelers around the globe. In conclusion, this rebranding marks a critical step in Samsonite's journey toward greater recognition, not just as a luggage company but as a holistic lifestyle leader committed to quality, innovation, and environmental stewardship.