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Interactive Video: An Effective Tool for E-commerce Success

A recent study conducted by Paronym Inc., a company specializing in interactive video technology, has shed light on the impact of interactive videos in the e-commerce sector. The survey engaged 110 e-commerce marketing and operations professionals and revealed striking insights into the effectiveness of interactive video in boosting sales.

The results indicated that an impressive 91.8% of respondents believe that interactive videos significantly enhance sales performance. This revelation positions interactive videos as a vital strategy for addressing two primary challenges faced by e-commerce operators: differentiation from competitors and alleviating customer anxiety before purchase.

Survey Summary

Survey Overview:

• - Title: Investigation on the effectiveness of interactive videos
• - Conducted by: Paronym Inc.
• - Methodology: Internet survey via IDEATECH’s research data marketing platform, RisaPe®.
• - Duration: June 23-24, 2025
• - Respondents: 110 individuals responsible for marketing and operations in e-commerce
• - Findings: Respondents identified concerns such as 40% reported difficulty in standing out from competitors while 38.2% noted insufficient detail information about products.

Addressing Concerns

The survey not only highlights the potential of interactive videos in driving sales but also illustrates the common hurdles faced by e-commerce professionals. Notably, 55.4% of those surveyed identified that interactive videos help to dissolve uncertainties and questions customers may have before making a purchase. Despite the willingness of 80.9% of respondents to incorporate interactive videos onto their sites, concerns regarding the lack of substantial investment return data hinder practical implementation, with 50.6% citing this as a key obstacle.

The Importance of Interactivity

In today's rapidly evolving digital landscape, consumers are exhibiting increasingly complex purchasing behaviors that demand high-quality communication. Traditional one-way information distribution methods are often insufficient for capturing customer interest. Thus, interactive videos—filled with engaging touchpoints allowing for dynamic interaction—present a compelling solution for deepening customer relationships and addressing potential buyer apprehensions.

The emphasis on interactivity reveals a promising avenue for e-commerce differentiation. As operators face the harsh realities of investment costs and data transparency, it will be essential for businesses to conduct effect verification pre-and post-implementation based on data analysis.

Exploring ‘Tig’ – The Future of Interactive Video

Paronym's innovative product, Tig, embodies the evolving trend towards interactive content. Designed to enrich user experience, Tig enables customers to engage with videos in real-time, exerting control over the unfolding content. By allowing viewers to click on products or specific information spots, Tig transforms passive viewing into active participation, leading to observable purchasing outcomes.

The development of Tig addresses the growing consumer demand for deeper insights while navigating video content. The shift toward a world where users can easily access necessary information without extensive searches marks a crucial evolution in e-commerce.

About Paronym Inc.

Founded in 2016, Paronym is committed to transforming how individuals access information within digital media. The company's leadership in developing interactive video technology aims for a future where everyone can engage with content equally and effortlessly. With a comprehensive portfolio of patents across various countries, Paronym is positioned at the forefront of this exciting technological frontier.

Company Information:

• - Name: Paronym Inc.
• - Location: Chuo-ku, Tokyo, Japan
• - Established: November 2016
• - CEO: Michio Kobayashi
• - Business Model: SaaS for tagging videos and live broadcasts
• - Capital: 368,312,558 JPY (including capital reserves)
• - Website: Paronym

In conclusion, the study underscores the effectiveness of interactive videos in propelling e-commerce sales, while also highlighting the challenges of investment return transparency. As e-commerce professionals navigate this landscape, embracing innovative technologies like Tig will be crucial for success.