TRIP Raises $40 Million: The Future of Calming Beverages Looks Bright

TRIP: Revolutionizing the Calming Beverage Market

TRIP, recognized as the foremost brand in calming drinks, has recently announced the successful closing of a $40 million funding round. This significant investment was spearheaded by a host of high-profile figures including Joe Jonas, Alessandra Ambrosio, Paul Wesley, and Ashley Graham, along with consumer-focused investment firm Coefficient Capital. The brand has been gaining substantial traction, being labeled the fastest-growing beverage brand in the U.S. for 2025 according to Spins. TRIP is on course to reach $100 million in annual revenue this year, with projections aiming for $200 million in 2026.

TRIP's lineup of calming beverages and supplements can now be found in major retail chains such as Target, Sprouts, Whole Foods, H-E-B, Wegmans, CVS, Erewhon, and Soho House, with a remarkable total of 10,000 purchases points across the United States and 50,000 globally.

Olivia Ferdi, CEO and Founder of TRIP, expressed her vision for the brand: "We created TRIP to make daily calm accessible to everyone, everywhere. On a mission to generate a billion moments of calm, the community surrounding TRIP is central to our brand identity, propelling both our growth and innovation."

In an era where stress and mental wellbeing have taken precedence over nutrition and fitness for many Americans, TRIP emerges as a fervent answer to the growing desire for accessible relaxation. Recent consumer trends indicate that by 2025, more individuals are prioritizing mental wellness over traditional health metrics. This shift has been instrumental for TRIP, which is carving out a unique space within the beverage sector as preferences shift towards healthier options and a general increase in the rejection of alcohol. A staggering 66% of adults report actively reducing or eliminating sugar from their diets, contributing to a rising market for healthier soda alternatives.

Notably, 45% of Generation Z adults have yet to explore alcoholic beverages, as they neither grew up with them nor developed a taste for such drinks. TRIP is poised to cater to these evolving preferences, seamlessly providing distinctive flavor profiles that fit occasions typically occupied by alcoholic or sugary beverages, all while maintaining a commitment to wellness.

Celebrity endorsements amplify the allure of TRIP. Notable figures like Alessandra Ambrosio proclaim their love for the drink, citing its calming ingredients that promote a sense of groundness and serenity. "TRIP is my everyday drink. The flavors are so refreshing - it's my daily dose of serenity," says Ambrosio. Similarly, actor Paul Wesley has claimed that his fridge is never without TRIP, emphasizing how it aids in slowing down and resetting amidst hectic schedules, becoming an integral part of his daily regimen.

With its trajectory set towards substantial growth, TRIP is redefining what it means to relax through innovative beverage choices. By tapping into the current consumer mindset that values stress management and health, TRIP is not just selling drinks, but pioneering a lifestyle centered on calm and well-being. As the beverage landscape continues to transform, TRIP's unique approach appears well-established to capitalize on growing demands for mindfulness and moderation in today's fast-paced world.