#Japan #Tokyo #Kawaii Rice Mask #Ishizawa Laboratory #Anniversary Set

A Decade of Skincare: The 10th Anniversary of Kawaii Rice Mask

In a delightful celebration, Ishizawa Laboratory, based in the vibrant district of Shibuya, Tokyo, is gearing up to launch a limited edition gratitude set in honor of its popular sheet mask, the Kawaii Rice Mask, which marks its 10th anniversary this November 20, 2025.

Since its debut in 2015, the Kawaii Rice Mask has captivated skincare enthusiasts with its unique, effective ingredients derived from 100% domestically produced rice, namely Rice Serum®. Renowned for deeply hydrating skin while enhancing texture, this mask has become a fixture not just in Japan but worldwide, gaining favor with tourists visiting the country.

As a part of the anniversary festivities, the mask will sport a new celebratory package adorned with a brilliant gold logo and a charming design shaped like the number “10”. Additionally, it emphasizes the purpose of nourishing skin, which has transformed from being considered a luxury treatment reserved for special occasions to an everyday skincare essential for many.

A Closer Look at Kawaii Rice Mask

The Kawaii Rice Mask is not just another sheet mask; it features a carefully formulated blend that includes:

• - Rice Ferment Liquid to promote moisture retention.
• - Rice Bran Oil to enhance skin elasticity.
• - Rice Ceramide to maintain skin health.
• - Rice Bran Extract for refined skin texture.

Every aspect of the mask has been crafted with care, even the sheet itself, which is made of high-quality natural pulp originating from Japan. Soft and fluffy, these sheets are designed to adhere closely, ensuring that the nourishing essence is deeply absorbed for optimal results.

With over 500 million masks sold since its launch, if you were to stack these masks, it would reach the equivalent height of nearly 39.7 Mount Fujis!

To commemorate this milestone, customers can visit the official website to explore the history of this beloved product and read testimonials, showcasing how and why this mask has become a favorite among users.

Unique Contents of the Anniversary Set

The Kawaii Rice Mask 10th Anniversary Gratitude Set includes:

• - Kawaii Rice Mask (10 pieces): Thick, Japan-made sheets that hold a generous amount of serum for a comfortable, effective experience.
• - Kawaii Rice Pack (170g): A creamy mask designed to enhance skin brightness and texture, providing a fresh, dewy complexion.
• - Exclusive Front Hair Clip: A cute, retro accessory featuring beloved characters from the Kawaii Rice series.

Instructions for Use: After cleansing the face, apply the sheet mask and leave it on for at least five minutes before removing, and gently pat any remaining essence into the skin for added benefits.

Where to Buy

Starting November 20, 2025, the limited edition anniversary set will be available nationally at stores like Hands, Plaza, Loft, and via the official Ishizawa Laboratory online shop. Please note that stock is limited, and customers are encouraged to check availability directly with the store.

Embracing the Power of Rice

The Kawaii Rice series aims to lock in moisture and combat the appearance of pores, rapidly becoming a staple in Japanese skincare routines. Alongside the celebrated mask, additional products including face creams, cleansers, and toners are also available, using the same rice-derived ingredients celebrated for their benefits in skincare.

As Kawaii continues to grow, it remains committed to bringing joy and effective solutions to skincare enthusiasts everywhere.

For more information, visit the Kawaii Rice website here and check out their unique offerings for celebrating beautiful, nourished skin on every occasion!