Unlocking Insights
2025-06-06 02:16:58

Unlocking Business Insights: Leading Research Functions for Effective Strategies

Enhancing Business Strategies Through Effective Research Insights



In today's rapidly evolving market landscape, the significance of marketing research has soared to new heights. However, many organizations still grapple with how to effectively leverage research outcomes in their business strategies. The upcoming online seminar, hosted by Japan Information Corporation, scheduled for June 17, 2025, promises invaluable insights on transforming marketing research from mere data provision to strategic leadership in business.

The seminar will feature expert speaker Naoki Takahashi, a seasoned professional with an extensive background in automotive market research from his tenure at Nissan. His experience spans from product development to managing marketing ROI evaluation systems, making him a proficient mentor for understanding the future of marketing research.

Seminar Overview



Entitled "Unlocking Business Insights: Leading Research Functions for Effective Strategies," this seminar aims to equip participants with the fundamental knowledge needed to harness insights, helping businesses navigate the complexities of modern marketing research. Further, this session is the third installment of a series dedicated to evolving research functions into impactful business drivers. Previous sessions covered research functionality significance and organizational compositions, all available for viewing in archived formats.

Through detailed case studies, participants will explore what constitutes an 'insight', strategies for capturing them, and methods to apply these insights effectively in practice. Takahashi will delve into questions such as:

  • - What do we need to understand to grasp the essence of insights?
  • - How can we acquire them?
  • - Most importantly, how can we maximize their utility in our businesses?

Target Audience



This seminar is particularly tailored for:
  • - Individuals responsible for marketing research, either primarily or as part of other roles, within their organizations.
  • - Professionals engaged in marketing, products, or services research at their companies who seek to expand their marketing research efforts or are planning to implement them for the first time.

Seminar Program


The program will cover the following topics:
1. Understanding the essence of insights
2. Examples of effective insights in practice
3. Frameworks for obtaining insights
4. Tips for searching for insights
5. Methods for effectively utilizing insights

The seminar will be facilitated by Kenta Saito, President of Japan Information Corporation, who has previously undertaken comprehensive research roles in financial institutions and major marketing research firms. His expertise in strategic management enhances the seminar experience, guiding attendees through the complexities of marketing research.

Event Details


  • - Date: June 17, 2025 (Tuesday)
  • - Time: 15:00 – 16:00 (Doors open at 14:50)
  • - Cost: Free (Pre-registration required)
  • - Format: Online via Zoom

Registration


To ensure your participation, please register early as spaces are limited. Upon registering, attendees will automatically become members of the NI Research Academy, gaining free access to past seminar recordings.

For additional information and to register, visit this link.

We look forward to empowering your business with cutting-edge insights to thrive in the market! Remember, this opportunity may not be available for those in similar businesses or individual participants, so act quickly to secure your spot!


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Topics Business Technology)

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