The Rise of Pet Strollers: A Growing Trend in Urban Pet Owners

In an increasingly pet-friendly world, the adoption of pet strollers is gathering momentum, especially among urban dwellers and multi-pet households. A recent survey conducted by PetsAllRight Co., Ltd., which offers the pet outing support app Wan!Pass, provides invaluable insights into the usage and perception of pet strollers across Japan. The survey, engaging 2,577 users of Wan!Pass, sheds light on current usage trends, challenges, and the emerging demand for these pet carriers.

Pet Strollers Usage Rate

The survey revealed that approximately 56.0% of participants currently own and use a pet stroller. This statistic indicates a shift toward a growing acceptance among pet owners. Conversely, there remains a considerable segment, about 34.8%, who have yet to adopt a stroller, while 6.6% are considering a purchase and 2.6% were previously unaware of their existence. Notably, comfort and convenience are key drivers for the current users, with comments highlighting how strollers alleviate the challenges of navigating busy urban spaces or dealing with aging pets.

Urban Demand vs. Rural Barriers

Delving into geographical trends, the data show a stark contrast between urban and rural areas. In urban centers like Kanto (59.7%) and Kansai (55.4%), nearly 60% of the respondents utilize pet strollers. In contrast, users in rural regions, such as Tohoku (45.0%) and Kyushu (42.7%), reported a lack of necessity due to reliance on cars for transportation. Many respondents cited either unawareness of pet strollers or deemed them unnecessary. This discrepancy illustrates a significant barrier to wider adoption, highlighting the need for awareness initiatives in less urbanized regions.

Multi-Pet Households Embrace Strollers

The survey also examined pet ownership dynamics, revealing a strong correlation between the number of pets owned and stroller adoption. 52% of owners with one pet utilize strollers, which skyrockets to 70% for two pets and up to an impressive 83% among households with four or more pets. For multi-pet families, strollers have transitioned from a luxury to an essential tool, enabling seamless outings with their furry companions.

The Young Generation's Perspective

Interestingly, the survey indicated that younger generations (especially those in their 20s) appear less inclined to embrace pet strollers, with a notable number expressing a lack of necessity or awareness. The highest adoption rate was seen among older adults (59.4% in their 60s). This presents a prime opportunity for targeted marketing and promotional efforts to engage younger pet owners, potentially through social media-driven campaigns that resonate with their lifestyles.

Challenges for Large Dog Owners

The adoption rate among large dog owners is notably low, at just 22.7%. Many suggested a scarcity of suitable options specifically designed for larger breeds, highlighting the need for new product developments in this area. With an increasing number of pet parents seeking functional and stylish solutions, the demand for larger, more robust strollers is apparent.

Conclusion: From Fashion Statement to Social Norm

Once considered a niche accessory used by only a select few, pet strollers are evolving into an essential aspect of pet ownership culture. As social norms shift, more facilities are recognizing the necessity of accommodating pet strollers, creating a more inclusive environment for pet owners.

With a notable current adoption rate of 56%, there is significant potential for growth in this market. Innovations in product development, awareness campaigns in rural areas, and targeted marketing strategies for younger pet owners will be critical in the continued expansion of this trend.

PetsAllRight is committed to fostering a harmonious society where pets and their owners can coexist. We will persist in promoting the benefits of pet strollers through collaborative efforts with users, municipalities, and businesses.

Survey Overview

- Target Audience: Registered users of Wan!Pass
- Survey Duration: April 20-22, 2025
- Responses Count: 2,577
- Methodology: Internet survey

About Wan!Pass

Wan!Pass, an app born from genuine pet owner feedback, facilitates enjoyable experiences for both dog owners and non-dog owners alike while broadening the scope for pet outings. Users can quickly identify pet-friendly locations, streamline the entry process by storing vaccination documents in the app, and gain access to areas previously off-limits through certified obedience levels. Moreover, Wan!Pass is entirely free to use, enhancing the pet ownership experience.

For more information, visit: Wan!Pass.

About PetsAllRight Co., Ltd.

- Establishment: September 10, 2020
- Location: Chuo-ku, Tokyo
- Capital: ¥36.5 million
- CEO: Masataka Kobayakawa
- Business Scope: Operation of web services, support for pet-related services
- Website: PetsAllRight.