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Mars Unveils Exciting Treat Innovations for 2026

Mars, Incorporated is preparing to launch a slate of innovative products in 2026, showcasing new flavors and formats from some of its most iconic brands, including M&M'S®, SKITTLES®, and SNICKERS®. These offerings aim to tap into current consumer trends while reimagining beloved classics.

New Flavor Profiles and Product Formats

Mars is set to cater to evolving consumer preferences with a variety of treats. Expect bold and unexpected flavor combinations, as well as an array of textures that promise to excite the taste buds. Whether it’s a crispy snack or a sweet and spicy mashup, these new products are designed to resonate with a wide range of consumers.

Highlights of Innovations

1. M&M'S® Bakery Collection - The popular Flavor Vote is back, featuring bakery-inspired flavors like Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake, and Lemon Meringue Pie.
2. MM'S® POP'd Caramel - The brand's first freeze-dried candy, delivering a classic caramel flavor in a light and crispy format.
3. SNICKERS® Xtreme - A returning favorite that satisfies peanut lovers with a hearty dose of peanuts in every bite.
4. TWIX® Bits - A bite-sized twist on the classic bars, making it easier for fans to enjoy on the go.
5. SKITTLES® Gummies Fuego - Introducing a sweet and spicy (swicy) flavor twist to the classic chewy texture.
6. LIFE SAVERS® Gummies X's and O's - A new addition that combines fun shapes with a mix of delightful flavors.
7. 5 Evolution - The latest gum innovation that transitions from sour to sweet flavor with every chew.
8. COMBOS® Garlic Parmesan - A new savory snack option combining parmesan and garlic flavors for a unique experience.

Experiencing the New Treats at NACS Show Expo

These exciting innovations will be highlighted at the National Association of Convenience Stores (NACS) Show Expo in Chicago this month. Attendees will have a chance to sample new products, including offerings like MM'S® POP'D Caramel and SNICKERS® Crunchy Peanut Butter Ice Cream Bars. This event serves as an opportunity for Mars to showcase how its new treats align with the fast-paced lives of today’s consumers.

Looking Forward

Mars plans to build excitement in 2026 with these tasty innovations. Chief Marketing Officer Gabrielle Wesley emphasizes the brand's ongoing commitment to adapt and create delicious products that capture consumer interest. The upcoming products reflect the brand's adaptability and its forecasting of snack trends that will resonate with a broad audience.

Mars has a legacy of crafting beloved snacks, and this lineup is expected to further strengthen its position in the market. Consumers can expect to see these new innovations hit store shelves nationwide in the coming year, ensuring that every snack break can be a delightful experience filled with nostalgia, innovation, and taste. For more updates and information, visit mars.com or follow their social media channels.