#USA #New York #Next Solutions Group #Reputation Management #NSG

Next Solutions Group's Strategic Move

On January 9, 2026, the Next Solutions Group (NSG), a highly regarded reputation management consultancy, made headlines by acquiring majority ownership of itself from The Next Practices Group (NPG). This bold strategic decision underscores NSG's commitment to growth and innovation, reinforcing its stance in a competitive field.

Raymond F. Kerins, Jr., the CEO of NSG, expressed enthusiasm about this new phase of the company’s journey. He stated, "As NSG has steadily grown its client base and services, it has become clear that we provide a unique offering and have an unparalleled team that delivers real results. Investing in ourselves is the next logical step in our strategic growth. With the completion of this purchase, we are excited to deepen our relationships with existing clients and introduce new clients to our suite of services."

While the terms of the transaction have not been disclosed, NPG will retain a minority stake in the organization. The ownership structure positions NSG to enhance its business model, which is centered around the 'reputation triangle'. This model consists of three distinct units operating in harmony—business intelligence, crisis and issues management, and strategic communications—each led by a senior executive.

Michael Harley, a former National Security Agency professional, spearheads the business intelligence unit. Justin Blum, who has a rich background as a senior editor at Bloomberg News, heads the crisis and issues management division. Meanwhile, the strategic communications aspect of NSG is under the guidance of Dan Childs, a former managing editor at ABC News. This diverse leadership team brings a wealth of knowledge and experience, positioning NSG distinctly in the market.

NSG offers an extensive range of services, including reputation management, anti-corporate activism, and public affairs. The firm’s core offerings cover critical areas like media relations, executive communications training, legislative engagement, and corporate sponsorships. Their clientele varies widely and includes organizations from healthcare, agriculture, technology, and financial services, as well as non-profits. This diversity in client backgrounds allows NSG to apply its expertise broadly and innovate continually.

Among its notable achievements, NSG was recognized in The Observer’s list of The Top PR Firms for Crisis Reputation Management in 2024. This accolade stands as a testament to NSG’s effective practices and outcomes in managing clients’ public reputations amidst challenging circumstances.

Headquartered in New York, with additional offices in Austin and Washington, D.C., NSG is a formidable player in the field of reputation management. Their experienced team comprises professionals from varied fields, enabling a holistic approach to corporate reputation management. By leveraging their extensive experience in business, government, and journalism, they ensure that clients' reputations are protected and advanced in alignment with organizational objectives.

As companies and their leaders face increased scrutiny and challenges in a digital age, NSG’s vigilance and proactive strategies become even more crucial. Their capabilities include monitoring various online realms—from ordinary public discussions to potentially malicious deep web activities—to safeguard client reputations.

In summary, NSG's latest acquisition is a forward-thinking move designed to foster deeper connections with clients and expand its service offerings, reinforcing its leadership in reputation management. With a dedicated team and an innovative mindset, NSG is well-positioned for continued success as it navigates the complexities of modern corporate reputations.