#Mobile CRM #Thailand #Bangkok #Valuedesign #Nana Toku

Valuedesign Thailand's Mobile CRM for Nana Toku

Valuedesign (Thailand) Co., Ltd., a subsidiary of Valuedesign in Tokyo, Japan, has successfully implemented a mobile CRM service for the shabu-shabu restaurant Nana Toku, part of the Siam Alter Group. Specialized in cashless services, Valuedesign supports over 120,000 retail and restaurant locations by offering tools like the “Value Card,” which allows unique electronic money issuance for businesses, helping them to expand their customer base and brand reach.

Operating in Japan, India, and Thailand, Valuedesign has made significant strides in Thailand, utilizing a LINE mini-app to connect essential CRM functionalities with the restaurant's operations. This integration enables management and analysis of customer attributes based on digital member registration data, allowing for tailored promotional approaches to enhance customer experiences. As of May 2025, approximately 830 establishments in Thailand utilize Valuedesign's services.

Nana Toku, with its current location in Thailand, is renowned for its meticulous focus on high-quality ingredients and creating a relaxing in-store ambiance. Their commitment to detail extends to their customer loyalty strategies, having introduced the mobile CRM service in July 2025 to promote repeat visits from members. The membership card program rewards customers with 1 point for every 100 THB spent. Member rank increases with the accumulation of points, enhancing customer loyalty and engagement.

Membership Card Details

The membership card allows patrons to earn 1 point for every 100 THB spent, creating an incentive for returning customers to enhance their dining experiences.

About Nana Toku

Nana Toku masterfully blends the sophisticated essence of shabu-shabu with modern sensibilities, creating a setting where each dish is crafted with care. Inspired by the spirit of 'omotenashi' (Japanese hospitality), the restaurant meticulously selects only the highest-quality ingredients while fostering a warm and inviting atmosphere. Whether patrons are seasoned lovers of Japanese cuisine or new to shabu-shabu, Nana Toku aims to offer a warm, refined, and memorable dining experience.

To learn more about Nana Toku, visit their Facebook page.

About Valuedesign

Valuedesign is a wholly-owned subsidiary of PayCrowd Holdings, established in July 2006 and headquartered in Tokyo, Japan. Their innovative services focus on combining cashless payment solutions with targeted marketing tools, which include:

• - A cloud-based proprietary electronic money issuance service, “Value Card”
• - An original store app with integrated taming Pay features, “Value Wallet”
• - A service that connects to major QR code payment platforms, “Value Gateway”
• - A SaaS-based digital marketing tool tailored to enhance the effectiveness of proprietary pay systems, “Value Insight”
• - A simple digital gift service that can be sent via email or social media, “Value Gift”

Please note that this information, sourced from the press release, may be subject to change without prior notice.