#Japan #Saitama #Restaurant Marketing #Website Design #Exceed Corporation

Overview of Exceed’s Survey on Restaurant Website Improvement

Exceed Corporation, based in Saitama, Japan, recently conducted a survey focused on the website development needs of restaurants, particularly targeting PR representatives in the industry. The survey was conducted online through PRIZMA research, gathering responses from 105 restaurant PR personnel over a five-day period from January 6 to January 10, 2025. The insights from this survey shed light on the challenges and needs of food service operators in enhancing their online presence.

Key Findings from the Survey

When asked whether they are looking to improve their websites in the future, an overwhelming 88.6% responded affirmatively. This high percentage indicates that many restaurant representatives are struggling with their current websites, identifying various issues that warrant attention. Concerns regarding the freshness of information, the aesthetic appeal of design, and search engine rankings are pivotal factors affecting their decision to seek improvement. Additionally, given the fast-paced nature of the food industry—characterized by frequent menu changes and ongoing campaigns—there is an increased demand for swift website updates. However, many establishments face constraints such as a lack of expertise and manpower, which further complicates these efforts.

There's also a growing necessity for integrating social media and optimizing websites for mobile devices, reflecting the complex demands that have emerged in the digital landscape. This underscores the rising expectation for holistic support in website development and maintenance.

Required Support for Website Development

Inquiring specifically about the types of support needed during the website creation process, the responses highlighted several key areas of interest. Most respondents (32.3%) indicated a desire for assistance with ongoing operations and maintenance, followed closely by requests for design advice (31.2%) and content creation support (23.7%).

The priority given to operational and maintenance help reflects a shift in how restaurants view their websites—not merely as one-off projects but as evolving tools requiring continuous nurturing and improvement. During peak times, such as busy service hours, many restaurants find it challenging to manage website updates on their own, exacerbating the need for reliable external support.

Moreover, the significant requests for design and content creation assistance indicate that businesses are keen to enhance their visual appeal and the effectiveness of their messaging online. This need for impactful presentation signals a deep-rooted recognition of the importance of a strong online presence in nurturing customer engagement and driving interest.

Conclusion

The results from this survey illuminate a strong willingness among restaurant PR representatives to improve their websites. Approximately 90% have expressed the desire for enhancement—suggesting that they are not only content with maintaining the status quo but are actively seeking ways to amplify their communication capabilities.

In an era where digital transformation is paramount, it has become essential for restaurants to effectively convey their unique offerings online. The need for support in areas such as operational management, design insights, and content creation reveals the earnest challenges faced by these establishments in expanding their digital footprint.

The significance of comprehensive support that encompasses not just creation but also ongoing management, improvement, and customer attraction has never been more evident. Moving forward, partnering with specialized service providers who understand these needs will be crucial for restaurants looking to thrive in the competitive market.

Client Testimonials on Exceed’s Support Services

Exceed Corporation has successfully aided several businesses in enhancing their online presences. Client feedback highlights the effectiveness and rapport of their support team. For instance:

• - TOPRANCAR in Hiroshima noted appreciation for the appealing design aligning with their corporate identity.
• - YOOM in Hiroshima expressed satisfaction with the attentive service from Exceed’s staff during the website development phases.
• - 婚礼衣裳の寿 in Oita praised the website for significantly improving customer inquiries and bookings.

Through tailored design and understanding clients’ unique needs, Exceed aims to deliver remarkable websites that drive business success. As shown in these testimonials, the support system provided not only enhances web aesthetics but also facilitates effective communication and online engagement through customized solutions.