Durham Distillery Enhances Leadership to Support Conniption Gin's Growth Aspirations

Durham Distillery Strengthens Leadership Team Amid Rapid Conniption Gin Expansion

Durham Distillery, known for its award-winning Conniption Gin, has recently undergone a significant leadership transition to support its ambitious growth plans. Announced on December 2, 2024, this realignment aims to establish Conniption Gin as one of the top three best-selling gin brands in the United States within the next two years.

Co-founder Lee Katrincic has been elevated to the role of President, while his wife Melissa Katrincic continues as CEO. This strategic shift highlights the distillery's commitment to optimizing operations while effectively pursuing market expansion. As the brand builds on its momentum as a prominent player in the super-premium gin arena, these changes are timely and essential.

Strategic Partnerships and Market Presence

Conniption Gin is making waves not just in terms of sales, but also through high-profile collaborations. Recently, the distillery formed official partnerships with the Florida Panthers, the reigning champions of the Stanley Cup, marking a significant milestone in promoting the brand at entertainment events. This collaboration aims to immerse Conniption Gin in celebrations, engaging directly with gin enthusiasts and sports fans alike.

Furthermore, the distillery joined forces with The James Beard Foundation, notably supporting their Women's Leadership Program. This initiative focuses on empowering the next generation of women in the hospitality and culinary sectors, further cementing Conniption Gin's commitment to community and industry enhancement.

Additionally, Durham Distillery continues a longstanding relationship with Epcot's Festival of the Holidays, where Conniption Gin showcases its signature cocktails for thousands of attendees, enhancing the brand's visibility among international audiences.