Introducing JanSport's Lunar Lounge Collection: A Fusion of Comfort and Style for Modern Life

JanSport Unveils the Lunar Lounge Collection

JanSport, a global leader in lifestyle and carry solutions, has officially announced the launch of its exciting new Lunar Lounge Collection. This collection represents a significant shift beyond traditional back-to-school offerings, catering directly to consumers' evolving needs for comfort and style. Launching globally on January 14, 2026, this innovative assortment is designed specifically for those who prioritize wellness in their daily lives, seamlessly integrating pieces that transition from movement to leisure effortlessly.

The Lunar Lounge Collection carries a unique emotional appeal that embodies a balance between functionality and physical comfort. With an emphasis on product innovation, this new range enhances JanSport's relevance beyond typical school scenarios, solidifying the brand’s position as a modern and versatile lifestyle choice.

"We are thrilled to launch the Lunar Lounge Collection, which broadens our product assortment and responds to consumer demand for more than just our iconic backpacks. Shoppers now seek items that align with their lifestyle, energy, and values. This collection signifies our commitment to innovation and crafting products that resonate with how people live today," says Alexandra Reveles, JanSport's Vice President of Global Brand.

This collection is particularly appealing to consumers who embrace wellness as a lifestyle choice. It caters to those fluidly moving between activities, from group workouts to visits to local farmers' markets. They are not only looking for functional gear but also selecting pieces that reflect their style, values, and intentions to live in the moment.

According to a recent McKinsey study, wellness remains a top global priority, with 87% of consumers in China, 82% in the U.S., and 73% in the U.K. affirming that it is a daily priority for them. The Lunar Lounge Collection directly addresses this cultural shift with contemporary designs, elevated aesthetics, and sustainable materials.

Lunar Lounge Collection Products

- Small Crossbody Bag – $30
- Large Crossbody Bag – $40
- Move Sling FX – $35
- SuperBreak Plus FX – $60
- Media Pinta FX – $35

Each item in the collection will be available in five attractive color combinations: Moon Flower soft nylon, black, pastel lilac, lime lemon, and azure blue, with select exclusives for the Move Sling FX.

Availability

The Lunar Lounge Collection will officially debut worldwide on January 14, 2026, available at select specialty retailers and online at JanSport.com in the U.S.