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APPLIED IMAGE Launches Brand Revamp and Growth Strategy

In a notable move, APPLIED IMAGE, Inc., a manufacturer of precision imaged optical components based in Rochester, New York, has announced the development of a comprehensive brand refresh and an expansive growth strategy. This initiative is particularly aimed at accelerating the company's trajectory within key industries such as photonics, machine vision, medical devices, aerospace, and defense. The announcement follows a pivotal ownership transition that took place on January 1, 2022, when Glenn Jackling took the helm as CEO and President.

Over the past few years, APPLIED IMAGE has made significant investments in operational improvements and strategic recalibration aimed at enhancing the company’s capabilities and visibility in the market. According to CEO Glenn Jackling, this evolution represents the next chapter for APPLIED IMAGE, aligning its branding with its commitment to providing dependable, objective standards crucial for testing, calibrating, and validating performance in photonic systems.

A Renewed Focus on Customer Needs

The brand refresh reflects the company’s dedication to meeting the current demands of technology environments that require tighter tolerances and rigorous accountability. APPLIED IMAGE's updated identity emphasizes its role in supporting measurement confidence and system performance.

Key aspects of this refreshed approach include:

• - Precision Optical Components: Enhancing communication around its imaged optical components that play a vital role in photonics-enabled systems.
• - Calibration Standards: Focusing on objective test targets that ensure measurement integrity across imaging and photonic systems.
• - ISO/IEC 17025-accredited Services: Offering calibration services that support traceability and measurement integrity, further consolidating the reliability of products in demanding environments.
• - Wider Outreach: Engaging with various sectors such as semiconductor, industrial automation, electronics manufacturing, medical devices, aerospace, and advanced manufacturing to bring newer opportunities for growth.

Strategic Partnerships for Growth

In its quest for expansion, APPLIED IMAGE is collaborating with Bell Collaborative, a partner specializing in strategy, market development, and customer engagement within the optics and photonics industries. This partnership aims to translate the company's extensive technical capabilities into stronger value propositions that resonate more deeply with target audiences, thus elevating its industry presence.

Lisa Belodoff, Founder and CEO of Bell Collaborative, remarked that the refresh is not just about branding; it’s a strategic move to highlight the critical role APPLIED IMAGE has played as an enabler of high-performance optical systems. “This refresh brings to the forefront the value we provide and positions us for more effective outreach and customer engagement,” said Belodoff.

The Future Ahead

APPLIED IMAGE is gearing up for the next generation of optical and photonic applications, reaffirming its commitment to help clients validate their performance with confidence and speed. The refreshed brand will enable the company to be more proactive, embrace growth opportunities, and serve as a reliable partner in the evolving landscape of imaging and photonics.

For those interested in exploring APPLIED IMAGE's offerings or collaborating on next-generation projects, more information is available on their website, appliedimage.com.

APPLIED IMAGE remains steadfast in its mission to push boundaries, enhance product offerings, and ensure customer success in an increasingly competitive market.