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EMG Launches Maven: A Groundbreaking Streaming Analytics Platform for Automotive Dealerships

In a significant move for the retail automotive sector, EMG has just unveiled Maven, a purpose-built streaming analytics platform aimed at enhancing the operational effectiveness of automotive dealerships. This launch comes after months of beta testing with selected partners and is expected to revolutionize how dealerships leverage data to improve market share, with projections indicating an average increase of 21.8%.

The Comprehensive Insights Dashboard

Maven's standout feature is its Insights Dashboard, which enables dealerships to monitor their streaming campaign health and performance metrics tailored to their local markets. The underlying technology is grounded in over eight years of accumulated data from thousands of campaigns across more than 1,400 dealerships. This experience has culminated in over 75 million conversion data points, establishing Maven as a highly reliable and sophisticated analytics tool.

Unlike conventional reporting systems that merely scratch the surface of advertising campaigns, Maven digs deeper into specific dealership needs. It provides hyper-local market share analyses, competitor activity monitoring, and insights on how original equipment manufacturer (OEM) brands are shifting. Most importantly, it does not just present information but interprets it, offering actionable recommendations designed to help dealerships deploy their streaming advertising more effectively than ever before.

Facilitating Market Share Growth

According to Brian Singleton, the Founder and CEO of EMG, the automotive industry has long struggled with accurately measuring local marketing efforts. Until now, existing measurement systems have failed to provide the clarity and precision needed for meaningful decision-making. With Maven, automotive dealerships gain unprecedented access to metrics that can impact their growth trajectory directly.

The Insights Dashboard is where dealerships can assess vital elements of their market performance:

• - Market Media Performance: Gain insights into local market share, competitor actions, and how the campaign translates to website visits and dealership foot traffic.
• - Audience Reach: Understand how effectively you have engaged potential customers throughout their vehicle purchasing journey.
• - Inventory Placements: Analyze your success in reaching automotive shoppers across various streaming platforms.
• - Optimization Guidance: Receive tailored recommendations for enhancing performance, complete with market share projections for each strategy.

Benefits for Agencies and Dealerships

The Maven platform is not just advantageous for dealerships; it also offers significant benefits for advertising agencies. Agencies using Maven can enhance their dealer clients' campaign success, leading to reduced client churn and increased lifetime value (LTV). Nick Pascali from MiaVita Solutions emphasizes that Maven benefits everyone involved — dealerships grow market share while agencies solidify their relationship with clients through demonstrable success.

What Lies Ahead

Maven is here to stay, and its initial launch marks just the beginning. Only EMG clients currently running Tier 3 streaming campaigns will have access to the Insights Dashboard. However, additional capabilities will be rolled out throughout 2025. One landmark feature expected later this year is the Strategy Engine, which will allow dealerships and marketers to convert campaign data into actionable growth strategies. This engine aims to deliver recommendations regarding media mix, provide real-time market share projections, and outline targeted investment strategies that will enhance the return on streaming investments.

Success Stories Already Emerging

The initial users of Maven are already witnessing transformative results. Jarrett Hynes, the General Manager of Madison Honda in New Jersey, reported that after applying strategic insights gained from Maven, the dealership jumped from 10th to 8th place in regional rankings and boosted its market share to a remarkable 40%. These achievements had previously been elusive goals, but with the help of Maven, dealers can now plan their advertising investments with confidence.

In summary, EMG's Maven is setting the stage for a new standard in streaming analytics within the automotive industry. As dealerships begin to harness the power of data-driven insights, the collective goal for market share growth is finally within reach, enabling informed, substantial action based on real-world performance metrics. For more information or to schedule a demo, visit EMG's website.