#Japan #Tokyo #AI Reports #Galapagos #AIR Connect

Enhancing Web Advertising with AIR Connect

Introduction to AIR Connect

Galapagos, a leading technology company established in 2009, has recently announced an exciting upgrade to their web advertising data utilization tool, AIR Connect. This enhancement aims to streamline the analytical processes that marketers need to optimize their advertising strategies and performance. The analysis assistance function now includes a powerful new feature known as the Visitor Report, which harnesses AI to analyze behavior data, automatically generating detailed insights based on the activities of individual visitors.

What is the Visitor Report?

The newly introduced Visitor Report allows marketers to analyze the behavior history of each visitor who contributed to conversions. By compiling and summarizing data from dozens of visitors, the AI can automatically deliver insights and present them in a well-organized slide format. This report collates critical information such as the source channel of traffic, pages viewed, and conversion history, providing a comprehensive overview for marketers to leverage in their decision-making.

Benefits of Early Insights

With this capability, marketing teams can quickly integrate analytical results into their web advertising strategies, allowing for timely adjustments and improvements. The Visitor Report not only saves time but also enhances the accuracy of the data being used for optimizing campaigns.

Extensive Features of AIR Connect

AIR Connect is designed to enhance the precision of the PDCA (Plan-Do-Check-Act) cycle in web advertising operations. It integrates data from various sources including ad delivery metrics, GA4 (Google Analytics 4) inflow data, and CRM insights. This centralized approach allows marketers to manage and visualize advertising performance in one place, improving overall efficiency.

The tool's features include:
1. Media Management: A function to oversee advertising performance across different channels, providing a holistic view of marketing efforts.
2. Visitor Behavior Analysis: Assess individual customer behavior to understand how they interact with ads, helping to target campaigns more effectively.
3. Performance Focus: Identify high-performing ads to reduce losses and concentrate resources on strong performers.

AI-Driven Insights into Visitor Behavior

The recent update introduces the capability for AIR Connect to analyze and summarize individual visitor behavior automatically. For each individual, the report draws insights based on deep learning from their activity history — including factors like deepening interest in services or increased willingness to adopt them. This automation not only enhances productivity but also ensures that no crucial information is overlooked.

Value Proposition of the New Feature

The feature offered by AIR Connect provides incredible value with the following key advantages:

• - Accelerated PDCA Cycle: The traditional hand-crafted insights from operations or agency teams can now be generated quickly through AI, making iterative improvements easier.
• - Improved Persona Resolution and Strategy: By comparing predefined personas with actual actions taken by conversion users, marketers can refine their target strategies for better alignment and effectiveness.
• - Optimized Advertising Channels: The tool automatically analyzes various traffic sources and their contribution to conversions, improving overall campaign efficacy through better insight into navigation paths and content engagement.

About Galapagos Inc.

Founded in March 2009 and based in Chiyoda, Tokyo, Galapagos is dedicated to revolutionizing the digital manufacturing industry. Their mission is to leverage process and technology to enrich human experiences. Alongside AIR Connect, they also offer creative production and improvement services for web advertising through AIR Design and provide smartphone application development services.

For more information, visit Galapagos's official corporate and recruitment websites.