Exciting Premium Gyoza-themed Capsule Toys Launch in Utsunomiya

Utsunomiya, a city famously known for its gyoza (Japanese dumplings), is thrilled to announce the release of the third edition of its premium capsule toy series, aptly named "Gachapon in Utsunomiya." This latest installment features an array of whimsical, gyoza-inspired items sure to delight collectors and visitors alike.

Launched in March 2022, the Gachapon in Utsunomiya series quickly became a sensation, with the first day of sales resulting in an unprecedented increase in production due to high demand. The new premium series aims to maintain this momentum by offering unique items that not only capture the essence of gyoza culture but are also practical and interactive.

Among the five newly introduced items are a gyoza-shaped street lamp magnet light, the exciting "Golden Gyoza" magnet, a gyoza chopstick rest and cap set, a gyoza hair clip, and a gyoza rubber ring with a dipping plate accessory. Each item is available at the price of 500 yen, making them a must-have for any gyoza enthusiast. The official sales will kick off on November 1 at the venue of the "Utsunomiya Gyoza Festival 2025" and at "Kirasse Honten," among other locations.

Gyoza Street: A Culinary Landmark

The Gyoza Street, known as Miyamachi-dori, is a charming locale in Utsunomiya, Tochigi Prefecture. Established to promote gyoza tourism, the street is renowned for its numerous gyoza shops and features eye-catching gyoza-shaped street lamps and wall art. Visitors can truly immerse themselves in the culture of this beloved dumpling as they stroll along this vibrant avenue.

Cashless Convenience with Pipit Gacha

The Gachapon vending machines, developed by Funbox Co., Ltd., offer a seamless purchasing experience through cashless transactions. Customers may use various QR code payment methods including PayPay, Rakuten Pay, and Alipay. With the elimination of cash handling, buying a piece of Utsunomiya's unique culture is now quicker and easier than ever.

It's important to note that cash transactions are not accepted, and machine loading with currency is not permitted.

Eco-Friendly Toy Capsules

In an effort to promote sustainability, the capsules for this series are manufactured using bio-based plastic derived from starch and recycled plastic materials. By choosing eco-friendly options, the Gachapon series underscores its commitment to both the local community and the environment.

An Overview of Gachapon

Gachapon is not just about toys; it is a project by Funbox Co., Ltd. aimed at energizing communities across Japan through capsule toys. Collaborating closely with local residents who possess profound knowledge of their hometown, Funbox embeds the essence of local love into each capsule, effectively supporting regional development.

With a full-cycle approach in project management that involves planning, product development, and design, Funbox ensures that each item resonates with the heart of its community. Their focus on limited batch production and custom machine wrapping services also contributes to the uniqueness of each product offering.

About the Utsunomiya Gyoza Association

The Utsunomiya Gyoza Association, headquartered in Utsunomiya City, was established with the mission to revitalize the area through gyoza and promote the cultural significance of this culinary delight. It stands as Japan's first and only gyoza cooperative, striving to support local businesses while furthering the culinary arts associated with gyoza.

Visit the Utsunomiya Gyoza Association's website for more information on their initiatives and events.

About Funbox Co., Ltd.

Funbox is a diverse company that specializes in character goods, unique merchandise, promotional tools, capsule toy design and production, and the operation of specialty online retail businesses. With a commitment to Japan's rich tradition of craftsmanship, Funbox creates engaging experiences by merging real-life and digital interaction. Their future endeavors aim to integrate products and promotions into a seamless experience that enhances local entertainment and community engagement.

- Company: Funbox Co., Ltd.
- CEO: Motofumi Hayashi
- Headquarters: 4th Floor, Iwamoto-cho Building, 2-4 Iwamotocho, Chiyoda-ku, Tokyo
- Website: Funbox

Note: "Utsunomiya Gyoza" and "Utsunomiya Gyoza Association" are registered trademarks of the Utsunomiya Gyoza Association. "Gachapon" and "Pipit Gacha" are registered trademarks of Funbox Co., Ltd.