Celebrating a Decade: SUBU Footwear and YouthQuake Launch Unique Collaborative Event

Celebrating SUBU's 10th Anniversary with YouthQuake

Tokyo-based footwear brand SUBU is excited to announce their 10th-anniversary celebration with the creative collective YouthQuake. Starting in 2016 with the concept of "Winter Sandals that No One Knows," SUBU has become known for its stylish yet functional footwear. This special collaboration will showcase an exclusive pop-up event that is not to be missed!

The event will feature two unique models inspired by SUBU's classic ORIGINALS F-LINE design. The first model takes cues from military wear, specifically the MA-1 bomber jacket, and includes detachable patches on the upper part of the shoe. Shoppers can personalize their sneakers with three types of patches designed by YouthQuake, making each pair unique.

The second model is the latest version of SUBU's VAMP, which incorporates the original insole known as HEXMAX for improved walking comfort. The design features a digital camouflage pattern of the world map, and the initials "YQ" are boldly embroidered using reflective thread. Additionally, each shoe purchase comes with a special helmet-shaped bag that can be used for daily activities, emphasizing SUBU's commitment to utility and style. Both models are priced at ¥13,000 (tax included).

To commemorate this collaboration, a special pre-sale event will be held at THE PLUG event space in Harajuku from January 17 (Saturday) to January 18 (Sunday). Attendees can purchase these exclusive items and participate in the popular SUBU flying experience, which is always a highlight of the brand's events. There will also be an opportunity to buy limited edition items from YouthQuake, ensuring that fans will have plenty to enjoy.

During the same period, SUBU will host an immersive event called **