National Matcha Day Celebrated with Delicious New Offerings from Milk Bar and Jade Leaf Matcha
Celebrate National Matcha Day with Unique Treats
On May 2, 2026, the 5th annual National Matcha Day will be celebrated with a collaboration between Jade Leaf Matcha and Milk Bar. This partnership showcases two distinct limited-time offerings that are sure to delight matcha lovers and newcomers alike. Founded by Jade Leaf Matcha, National Matcha Day aims to elevate awareness of matcha’s rich heritage and its increasing popularity in the United States.
New Flavor Combinations
The highlights of this celebration are the exclusive Strawberry Matcha Cookie and the Cereal Milk Matcha Latte, both available at Milk Bar locations nationwide, but for a limited time only — just 8 weeks.
- - Strawberry Matcha Cookie: This unique cookie blends the sweet notes of strawberry with the earthy flavors of matcha, delivering an indulgent yet refreshing taste. Perfect for those seeking a new delight this spring.
- - Cereal Milk Matcha Latte: A creative twist on the traditional matcha latte, this drink mixes Jade Leaf's signature smooth matcha with Milk Bar's iconic cereal milk. The result is a rich, nostalgic beverage that transports you to your childhood, but with a grown-up flair.
Breaking Down Barriers
Daniel Woldar, General Manager of Jade Leaf Matcha, expressed that matcha can sometimes feel intimidating to those new to it. By collaborating with Milk Bar, the intention is to make matcha more approachable and to encourage more people to try it, regardless of their previous experience.
Why May 2nd?
National Matcha Day was established to honor Japanese matcha’s cultural significance. The chosen date aligns with Hachiju Hachiya, or
Topics Consumer Products & Retail）
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