High Ground Elixir Launches Sustainable Mushroom Beverages in California's Wellness Market
High Ground Elixir Expands to Southern California
High Ground Elixir, a trailblazer in sustainable, all-natural adaptogenic mushroom beverages, has made an exciting entry into Southern California’s health and wellness community. Known for their commitment to both wellness and sustainability, the brand recently announced partnerships with Your Health Promo and Sèchey, two companies focused on promoting healthy lifestyles.
High Ground Elixir offers a unique line of sparkling beverages infused with five organic functional mushrooms, including Lion's Mane, Reishi, and Cordyceps. These mushrooms are sustainably grown in California, allowing High Ground to provide high-quality ingredients while supporting local agriculture. The elixirs come in two refreshing flavors: Strawberry Peach and Yuzu Lime. Each beverage is thoughtfully crafted, combining these beneficial mushrooms with nootropics like GABA and L-Theanine, alongside hydrating electrolytes—designed to support mood, energy, stress relief, hydration, and gut health.
With only 25 calories and no added sugars, stevia, or erythritol, these drinks offer a guilt-free indulgence. They are also completely free from artificial ingredients, vegan, and non-GMO, making them an ideal choice for wellness enthusiasts who prioritize both their health and the environment.
Jessie Zachowski, the founder of High Ground Elixir, has expressed her excitement over the brand's expansion. “California has always been a hub for health and wellness, and we're thrilled to share our elixirs with such a forward-thinking community,” she said. High Ground Elixir’s dedication to sustainability is evident as they grow their mushrooms on a zero-waste indoor farm powered by solar energy and rainwater collection, using American sorghum as a substrate to enhance soil health and minimize emissions.
The elixirs are packaged in 100% recyclable cans, emphasizing the brand's commitment to reducing environmental impact. Additionally, as a member of 1% for the Planet, High Ground Elixir donates a portion of sales from their website to vetted local environmental organizations, reinforcing their mission to foster a healthier planet.
To kick off their Southern California launch, High Ground Elixir has joined forces with Your Health Promo to bring their beverages to popular fitness locations such as Equinox, CycleBar, Barry's Bootcamp, F45 Training, SoulCycle, and OrangeTheory Fitness. A series of promotional events throughout February 2025 will highlight High Ground Elixir as the go-to wellness drink for those engaged in fitness and health-oriented lifestyles.
In addition to these initiatives, High Ground Elixir continues to thrive in partnership with Sèchey, a leader in the non-alcoholic beverage market. Founded by Emily Heintz, Sèchey has created a boutique environment for customers exploring non-alcoholic options, enabling High Ground Elixir to tap into a growing demographic eager to seek out refreshing alternatives without compromising on their wellness goals.
Zachowski highlights, “Sèchey has created an amazing space where people can explore mindful consumption, and we're excited to grow alongside them. Our drinks are about more than just an alternative to alcohol – they're about living well.”
For those interested in trying these innovative beverages, they can be purchased directly from the High Ground Elixir website at www.drinkhighground.com. The brand also maintains an active presence on Instagram, Facebook, and TikTok, providing a platform for fans and consumers to engage and learn more about their products.
About High Ground Elixir
Founded in 2023 by Jessie Zachowski, High Ground Elixir specializes in all-natural, functional beverages that elevate both mind and body. Each elixir is fortified with organic mushrooms known for their health benefits, like enhancing focus, reducing stress, and boosting energy levels, paired with natural nootropics to ensure a well-rounded, effective drink. Committed to addressing the needs of wellness enthusiasts while being eco-conscious, High Ground Elixir delivers satisfying, sustainable options that cater to today's health-minded consumers.
About Sèchey
Sèchey is reinventing the non-alcoholic beverage market by providing a sophisticated and flexible retail experience. They embrace a global shift towards mindfulness in consumption and are positioned as a high-end leader in the low/alcohol beverage space.
About Your Health Promo
Your Health Promo (YHP) specializes in event management that promotes healthy living, creating partnerships with wellness brands and fitness communities across key locations in the U.S. Through dynamic events and strategic collaborations, YHP enhances brand visibility and consumer engagement, aligning perfectly with the objectives of health-focused enterprises.