#Japan #Tokyo #Sponsorship #Kushi Tanaka #KT League

Accelerating Reform in the Restaurant Industry

In a bold move to transform employee satisfaction, Kushi Tanaka Holdings, based in Shinagawa, Tokyo, has updated its sponsorship agreements with five companies. This initiative aligns with the company’s commitment to the KT League, which promotes values aimed at improving workplace conditions in the food and beverage sector.

Kushi Tanaka has emerged as a prominent player in the restaurant industry, operating numerous outlets across Japan. The KT League embodies a vision where the ranking of restaurants is based not solely on sales but rather on customer satisfaction and employee happiness. Its motto, "To the top with a smile," emphasizes the importance of joyful service and a supportive work environment.

Overview of the New Sponsorship Agreements

The updated sponsorship contracts, effective from November 2025, involve a variety of businesses that support the local community and contribute to the shared values outlined in the KT League. The five renewing sponsors include:
1. Otonomics Co., Ltd. - Specializing in midnight ice cream shops. Their support extends to locations such as Kiba, Nishi-Kasai, Ryogoku, Kawaguchi, Kikukawa, and Minamisuna.
2. Shinmei Roll Industry Co., Ltd. - Continues to support the Fukuyama store.
3. PeopleX Inc. - Engaging with the Shinjuku Kabukicho outlet.
4. Meiwa Industry Co., Ltd. - Another supporter of the Toyota store.
5. Meiwa Co., Ltd. - Also backs the Toyota location with an emphasis on community engagement.

For more details about these sponsoring companies, visit the KT League’s dedicated website.

The Role of Sponsorship in Employee Empowerment

Kushi Tanaka seeks to foster long-term relationships with its customers by creating stores that are cherished by the community. The sponsorship program is a crucial component of this strategy, inviting organizations that resonate with the KT League’s ideals to participate in enhancing the local dining experience and activism. The funding from sponsors will directly benefit the stores and employees, boosting income and enhancing job satisfaction and morale.

As part of the sponsorship agreement, various benefits are implemented:

• - Employees of sponsoring companies receive an 11% discount on their total bill.
• - Sponsored establishments will showcase the logos of these companies on uniforms, aprons, and promotional materials within each restaurant, thereby reinforcing the partnership at each customer touchpoint.

The KT League Initiative

Instead of using revenue alone to gauge rank, KT League introduces a unique system that integrates customer feedback and employee performance into its metrics for success. Restaurants are divided into three leagues; the rankings are adjusted approximately every half-year based on two primary scoring methods:

• - Customer Satisfaction Score: Derived from customer surveys and mystery shopping assessments.
• - Bonus Score: Based on internal contests that encourage creativity and exceptional service.

This system underlines the significance of customer engagement and the role of fans in supporting the restaurants. The rankings are updated weekly on the KT League’s special site, which features interviews with top managers and detailed information about sponsoring companies.

About Kushi Tanaka Holdings

Founded on March 20, 2002, Kushi Tanaka Holdings has established itself firmly in the gastronomic landscape, operating multiple franchises and contributing to food culture through innovative dining experiences.

• - President: Tsutomu Sakamoto
• - Headquarters: 1-7-6 Towa Higashi-Gotanda Building 5F, Higashi-Gotanda, Shinagawa, Tokyo
• - Capital: 300 million yen
• - Business Activities: Management of restaurants and FC development

To learn more about Kushi Tanaka Holdings, visit their website: Kushi Tanaka.

In conclusion, Kushi Tanaka and its renewed partnerships with various companies reflect a dedicated effort towards creating a more fulfilling restaurant environment, leading to dual benefits for employees and customers alike. The KT League serves as a beacon of progress in the food and beverage industry, setting a new standard for excellence and collaboration.