#France #Boulard Calvados #Normandy #Calvados #French Spirits

A New Era for Boulard Calvados

As Boulard Calvados approaches a significant milestone, its 200th anniversary, it is breaking away from traditional packaging norms. The brand has recently unveiled a captivating new design that not only reflects its rich heritage but also hints at a bold future. This redesign marks a pivotal moment for Boulard as it celebrates two centuries of crafting exceptional Calvados.

A Bold New Look

The new packaging for Boulard Calvados is a stunning reinterpretation that blends modernity with authenticity. Each aspect of the design has been meticulously considered, showcasing a powerful visual impact that represents the brand's journey throughout its history. A notable feature is the striking use of golds alongside the iconic white square that has symbolized Boulard since the 1970s. Additionally, the matte black neck of the bottle offers a striking contrast to the golden liquid, reminiscent of the classic frosted bottles that Boulard is famous for.

Color Palette and Visual Appeal

To further enhance the allure of the bottle, the new design showcases a carefully selected color palette that reflects the unique character of the Calvados within. This refined presentation is not merely about aesthetics; it represents a commitment to maintaining the essence of Boulard Calvados while simultaneously embracing innovation. As Serge Der Sahaguian, CEO of Spirit France Diffusion, remarked, "We are proud to present this new captivating bottle in celebration of the brand's 200th anniversary. This thoughtful redesign is a testament to our commitment to see Boulard Calvados thrive for another 200 years."

Heritage and Craftsmanship

Boulard Calvados is much more than just a spirit; it is a story of craftsmanship and creativity that dates back to 1825. The spirit originates from the heart of Normandy, where the finest apples are harvested, pressed, and distilled using traditional techniques in pot stills. Boulard Calvados is a pioneer in the double distillation process in the Pays d'Auge region, a method that has been honed over many generations. This dedication to quality sets Boulard Calvados apart, making it a symbol of excellence in the world of spirits.

The Experience Awaits

Whether enjoyed neat or in a cocktail, Boulard Calvados invites enthusiasts to experience the authenticity and charm of timeless craftsmanship. It carries with it a legacy of tradition and quality that is expected to endure, appealing to both long-time connoisseurs and new consumers alike.

As the brand prepares to embark on another chapter of its illustrious history, the new packaging is just the beginning of what promises to be an exciting journey ahead. Boulard Calvados not only aims to honor its past but also to innovate for the future, ensuring that its rich heritage continues to delight generations to come.