#Thai Cuisine #Thailand #Bangkok #Valuedesign #Banjoo Korean BBQ

Valuedesign Partners with Banjoo Korean BBQ in Thailand

Valuedesign (Thailand) Co., Ltd., a subsidiary of Valuedesign, which operates under Paikcrowd Holdings Inc. (Tokyo Stock Exchange Growth: 4015), has announced the introduction of its proprietary payment and mobile CRM services at Banjoo International Company Limited's Banjoo Korean BBQ in Bangkok. This partnership marks a significant step towards enhancing customer engagement in the rapidly growing restaurant sector in Thailand.

Valuedesign specializes in providing its unique Value Card system to over 120,000 retail and dining establishments, enabling them to offer custom electronic money solutions. Its services are currently being utilized across various countries, including Japan, India, and Thailand, aiding businesses in expanding their customer bases and brand outreach. In Thailand alone, Valuedesign’s services are projected to expand to around 830 establishments by May 2025.

About Banjoo Korean BBQ

Banjoo Korean BBQ is a traditional restaurant that focuses on delivering authentic Korean barbecue experiences. Currently, it operates a single location in Thailand, where the dishes are crafted by chefs who blend their extensive culinary skills with family recipes originating from Korea. The restaurant employs specialized cooking techniques, allowing diners to engage in the Korean BBQ experience of grilling their own meals at the table.

To foster customer loyalty, Banjoo Korean BBQ has integrated Valuedesign’s unique Pay and mobile CRM services, which started being rolled out to customers on September 14th. As part of the loyalty program, the members' card system awards one point for every 1000 Baht spent, allowing customers to climb membership ranks as they accumulate points.

Features of the Banjoo Card

• - Customers earn 1 point for every 1000 Baht spent.
• - The total points accrued determine the rank of the cardholder.
• - Membership levels include White, Pink, and Black cards, alongside a Platinum card for select invitees.

Enhancing Customer Experience with Mobile Services

Valuedesign's mobile services leverage the LINE app to create a mini-app that seamlessly integrates the necessary CRM functionalities for Banjoo Korean BBQ. This provides a robust platform for managing customer profiles and refining promotional strategies tailored to specific demographics. The initiative aims to improve the depth of customer engagement and encourage repeat visits to the restaurant.

Meet Chef Kim In-jin

At the helm of Banjoo Korean BBQ is Chef Kim In-jin, who hails from Korea and comes from a family with a rich history in the restaurant industry. Chef Kim also operates another popular spot, Arai Soondae, located in the iconic Times Square of Bangkok. A graduate of the prestigious Le Cordon Bleu in France, she expertly combines her culinary training with traditional family recipes, aiming to deliver an authentic Korean dining experience in Bangkok.

Value Design Company Overview

Valuedesign, fully owned by Paikcrowd Holdings Inc., is headquartered in Tokyo and was established in July 2006. The company develops cashless payment solutions and marketing strategies, offering a range of proprietary services, such as:

• - Value Card: A cloud-based service for issuing proprietary branded electronic money.
• - Value Wallet: A custom app featuring unique Pay capabilities.
• - Value Gateway: Connecting to major QR code payment services.
• - Value Insight: A SaaS-based digital marketing tool designed to maximize the efficacy of unique Pay implementations.
• - Value Gift: A digital gift service easily shareable via email or social media.

For more information about Valuedesign, you can visit their official website here.

Note: All information included in this press release is accurate at the time of publication; however, details may change without prior notice.