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Vooglam's Bold New Brand and Ambassador Program

Vooglam, a leading innovative and culturally inspired eyewear brand, has officially launched a bold rebranding initiative that aims to place the company at the intersection of cutting-edge fashion trends and mainstream style. This revitalized brand identity comes with the introduction of seven diverse product lines and the exciting launch of its ambassador program titled 'The Style Underground.'

The core idea behind Vooglam's rebranding is to position eyewear as the ultimate accessory for personal expression. The brand has curated a stunning collection of frames that draw inspiration from iconic cultural moments, inviting individuals to express themselves through unique eyewear choices.

With a dual approach, Vooglam translates radical and expressive style tribes ranging from Ravers to Afropunks into masterfully curated collections. The introduction of 'The Style Underground' encourages members of these subcultures to join a global community united by a shared passion for authentic self-expression.

Each of the seven product lines, which include themes like Retro Radio, Pan Africa, Cyberpunk, and Rave Culture, crafts authentic motifs, details, and vocabulary that culminate in glasses designed for wearers to 'show off their vision,' no matter how bold or subtle. The collections cleverly reinterpret tropes and themes associated with specific subcultures, ensuring both accuracy and innovation are at the forefront of each product offering.

The Style Underground Ambassador Program

The Style Underground is an exclusive ambassador program that connects influential insiders steeped in the newest creative trends to one another and to the Vooglam brand. This initiative is based on a shared commitment to authenticity and representation within creative communities. Ambassadors receive early access to products, invitations to exclusive events, and opportunities to co-design items with the brand.

Through this program, Vooglam actively combats the trend of brands exploiting creative communities without proper acknowledgement. It demonstrates the brand’s mission to cultivate a global community by translating subcultural authenticity into personal style. While aesthetic appeal is a top priority, Vooglam ensures that every frame is crafted using cutting-edge materials and techniques.

Quality Meets Design

Each of Vooglam’s frames incorporates modern functionalities, including high-quality prescription lenses featuring UV protection, blue light filtering, and specialized driving glasses. While style is undeniably the hallmark of Vooglam, functionality remains a cornerstone of their ethos, catering to the practical needs of their customers.

The bold new brand is now visible across all of Vooglam's platforms, including their website, mobile site, and app. New styles and collections will be released monthly, inviting fashion enthusiasts, subculture followers, and eyewear collectors to explore and embrace Vooglam’s mission to redefine eyewear as the ultimate accessory for fearless self-expression.

For more information about Vooglam and the Style Underground ambassador program, visit Vooglam's website or follow them on social media @Vooglam.

About Vooglam

Founded in 2017, Vooglam is dedicated to crafting high-quality eyewear inspired by contemporary style trends, transforming functional glasses into tools of self-expression. With a catalog of nearly 2,000 unique frame designs available in over 170 countries and serving more than one million customers, Vooglam offers eyewear solutions for every look and need. The brand combines functional vision solutions with well-researched and authentic subcultural design elements, including customizable frames that come with prescription lens options. The Vooglam collection is segmented into seven product lines, offering a spectrum from bold to subtly creative designs. By leveraging advanced manufacturing techniques and stringent quality controls, Vooglam is revolutionizing the way consumers express themselves through eyewear.