#Japan #Shinjuku #UCC Coffee #CAFE@HOME #Hydrogen Roasting

Experience the Future of Coffee

From August 22 to 24, 2023, a special kitchen car event dedicated to the theme of "Future Coffee Experience" will be held at the Shinjuku Takashimaya. This exciting event offers patrons the chance to taste hydrogen roasted coffee, a new frontier in coffee technology.

Hosted by COFFEE STYLE UCC
The event is organized by COFFEE STYLE UCC, a company based in Kobe, Hyogo Prefecture, that operates the UCC Café Mercato and Café Noval brands. These coffee shops specialize in high-quality coffee beans sourced from UCC's direct farms as well as designated origins. At the event, visitors can explore and enjoy the world’s first mass-produced hydrogen roasted coffee, made possible by UCC’s innovative technologies.

Event Highlights

The kitchen car will feature:
1. Hydrogen Roasted Coffee Tastings: Guests can enjoy both hydrogen roasted coffee and traditional roasted coffee side by side. A dedicated café space will allow attendees to relax and relish this unique coffee experience.
- Menu Includes:
- Hydrogen Roasted Iced Coffee
- Hydrogen Roasted Iced Café Au Lait
- Flavor Profile: The hydrogen roasted coffee boasts a delicate balance of acidity and smooth bitterness, with inherent sweetness and a clear aftertaste that enhances the iced coffee drinking experience. The coffee pairs excellently with milk, making it a delightful option.
- Coffee Beans for Sale: Visitors can purchase 100g bags of UCC's hydrogen roasted coffee beans for home brewing.
- Special Canned Coffee: The Ethiopian Yirgacheffe coffee, packaged in a 275g can, highlights sweet and floral notes characteristic of its origin.

2. Fresh Cube Corner: Visitors can try their luck with the "CAFE@HOME Gacha," where they can win blends suitable for different occasions, premium blends like Blue Mountain and Kona Coffee, and even original branded goods. There is also an option to purchase gift sets of CAFE@HOME coffee.

Event Details

• - Dates: August 22 (Friday) - August 24 (Sunday)
• - Time: 11:00 AM - 6:00 PM
• - Location: Shinjuku Takashimaya, Special Venue at JR South Exit, 1st Floor, Tokyo, Japan (Postal Code: 151-8580)
• - Access: Conveniently located just a 2-minute walk from the JR Shinjuku Station's New South Exit and within easy reach of multiple subway lines.

Why Hydrogen Roasting?

UCC Group is on a mission to harness the power of coffee for a better world. Committed to achieving carbon neutrality by 2040, UCC has pioneered hydrogen roasting, which does not emit CO2 during combustion. By utilizing hydrogen as a heat source in their roasting machines, UCC can explore new possibilities in coffee flavor and aroma, offering unique tastes unattainable with conventional methods.

A Taste Distinctly Different

Through meticulous control of roasting conditions, UCC has achieved a unique flavor profile that significantly enhances the coffee drinking experience. This innovative process also allows for a greater range of flavors. Hydrogen roasting presents a level of temperature control that opens up new depths of flavors, promising a unique and enjoyable coffee experience.

About CAFE@HOME

CAFE@HOME, UCC's main brand, encourages coffee enjoyment as effortless as choosing clothes or cosmetics—based on one’s mood and meals. Featuring vibrant packaging, their products are designed to be easily brewed at home, enhancing daily experiences. Licensed merchandise and character collaborations also offer fun and tactile engagement with the brand.

Visitors to the Shinjuku Takashimaya event can celebrate coffee culture while discovering the fascinating advancements in coffee roasting technology. Whether you are a coffee aficionado or simply looking to explore new flavors, this event is not to be missed!