Purina and RedRover Unite to Advance Domestic Violence Awareness with the Purple Leash Project Grants

Advancing Safety for Survivors and Their Pets

In October, a month dedicated to raising awareness about domestic violence, Purina and RedRover proudly announced the recipients of the 2026 Purple Leash Project grants. This initiative is a critical effort designed to ensure that survivors of domestic violence do not have to choose between their own safety and the safety of their beloved pets. Since the inception of the Purple Leash Project in 2019, these two organizations have collectively awarded nearly 70 grants amounting to over $2.2 million, which have resulted in creating over 335,000 safe nights in pet-friendly accommodations for survivors and their animals.

The need for this project is urgent. In the present landscape of domestic violence shelters, only about 20% allow pets, leading many survivors to delay leaving abusers for fear of leaving their pets behind. With the support of the Purple Leash Project, significant strides have been made to facilitate the inclusion of pets in shelters across the United States, thereby alleviating this distressing predicament.

As part of their 2026 initiative, Purina and RedRover have allocated funds to various vital shelters and service providers dedicated to enhancing pet-friendly facilities. Notable recipients include TESSA in Douglas County, Colorado, which received a $20,430 grant to transform bedrooms into pet-friendly safe spaces, and Peace Place in Jackson County, Georgia, which received $60,000 to build dog runs and kennel spaces while creating a dedicated cat room. These structural innovations are aimed not only at accommodating pets but also creating environments that foster emotional support for survivors during their healing process.

Katie Campbell, President and CEO of RedRover, highlighted the transformative nature of these grants, stating, "These grants represent more than physical improvements to shelter facilities. They ensure that survivors can seek safety without leaving behind their pets, which often provide essential emotional support during trauma recovery."

Moreover, Purina's commitment to this cause transcends monetary support. Employees have volunteered over 2,500 hours assisting with the renovations of shelters. Their involvement has significantly improved the environments at facilities such as Lydia’s House in Missouri and Safe Voices in Maine, turning them into pet-friendly havens for families in need.

Alongside providing immediate support, Purina has also played a pivotal role in legislative advocacy. They were instrumental in establishing the PAWS Act Coalition, which aimed at securing federal grants to bolster pet-friendly domestic violence shelters. This initiative has had a profound impact, and Purina continues to lobby for the program's reauthorization to ensure ongoing support for those in need.

Raising awareness about the barriers faced by survivors with pets is an ongoing priority. During Domestic Violence Awareness Month, Purina engaged in several community initiatives to spotlight the issue. For instance, collaboration with local soccer teams led to assembling care packages for survivors, with landmarks illuminated in purple to mark the occasion. Additionally, prominent public figures, including actress Mariska Hargitay, have thrown their support behind the cause, urging fans to spread the word about the Purple Leash Project.

Looking ahead, Purina is launching a national fundraising initiative this fall to continue expanding access to pet housing programs. With a donation goal of up to $500,000, they aim to provide crucial resources to help survivors and their pets find safe spaces together. Supporters can donate directly to RedRover to aid the Purple Leash Project while receiving a special-edition purple leash or cat collar as a token of gratitude.

The importance of the Purple Leash Project is reflected in the testimonials of those involved. Jordan Molina, advance director at The Heights Ellis County Family Resources, affirmed that these grants are life-changing for families affected by domestic violence. They allow victims to progress towards healing without the heart-wrenching decision of leaving their pets behind.

By not only facilitating pet-friendly shelter options but also raising awareness and advocating for survivors, Purina and RedRover are paving the way for meaningful changes. Their efforts demonstrate a profound understanding of the complexities faced by individuals in violent environments and signify a commitment to fostering a supportive community for both humans and their furry companions. As the landscape evolves, the hope remains strong that, by 2030, one million safe nights will be provided for domestic violence survivors and their pets, creating a future where safety is accessible to all.

For further information and to learn how you can contribute to the Purple Leash Project, visit Purina.com/EscapeTogether.