#United States #Dallas #Senior Living #Tegan Digital #Buckner Retirement

Buckner Retirement Services Teams Up with Tegan Digital

In a significant move that underscores the growing importance of digital marketing in the senior living sector, Buckner Retirement Services, a prominent faith-based nonprofit organization in Texas, has appointed Tegan Digital as its official agency of record. This collaboration is a strategic response to the increasing need for comprehensive marketing efforts across Buckner's various retirement communities.

A New Marketing Era for Buckner

Buckner Retirement Services has been recognized for its commitment to enhancing the quality of life for senior adults. With their mission of Inspiring happiness®, they play a vital role in promoting an active and fulfilling lifestyle for their residents. Now, with Tegan Digital on board, Buckner aims to boost its marketing presence in the digital arena significantly.

Kaley Lockaby, the marketing director at Buckner Retirement Services, shared insights into what drove the partnership. “In the current landscape, we sought an agency that could offer not just creative and strategic thinking, but also the capability to manage the complexity of supporting multiple communities while aligning with our long-term growth strategy. Tegan fulfills that need perfectly,” Lockaby said.

The partnership comes at a crucial time as Buckner seeks to revitalize its marketing strategies to engage with current and potential residents effectively. Recognizing the unique characteristics of each of their six retirement communities, Tegan Digital will implement a tailored approach that aligns with Buckner's corporate ethos while addressing the needs of each community.

Comprehensive Marketing Strategy

As the new agency of record, Tegan Digital will spearhead a holistic marketing strategy focused on enhancing brand alignment, content creation, and comprehensive design solutions. This encompasses not just promotional activities but a full spectrum of strategic planning aimed at strengthening Buckner's corporate identity and individual community brands.

Moreover, Tegan will oversee the development and execution of a robust media planning initiative that ensures optimal engagement across various platforms. This includes ongoing updates to website content, the integration of advanced analytics for performance monitoring, and data-driven strategies to guide future marketing efforts.

In addition to paid media initiatives, Tegan will also enhance Buckner’s email marketing efforts, focusing on strategies like automation management. Improving search engine optimization (SEO) will also be a top priority to better connect Buckner with prospective residents seeking quality senior living options.

John Herrington, a partner at Tegan Digital, expressed enthusiasm about the partnership: “Buckner’s unwavering commitment to its residents is inspiring. We are privileged to partner with such a reputable leader in the industry and look forward to crafting innovative strategies that elevate public awareness and connect individuals with the amazing offerings at Buckner.”

Looking Ahead

Founded in 1879, Buckner Retirement Services is Texas's largest not-for-profit senior living provider, serving over 350,000 individuals annually, both locally and internationally. This collaboration with Tegan Digital aims not only to innovate their marketing practices but to further Buckner's mission of instilling hope and joy in the lives of seniors.

As Tegan Digital embarks on this journey with Buckner, both organizations look forward to a fruitful partnership that enhances the lives of seniors in Texas and beyond while showcasing the remarkable communities that Buckner has built.

For anyone interested in learning more about Buckner Retirement Services and its offerings, including accolades from Newsweek and U.S. News & World Report for excellence in senior care, visit BucknerRetirement.org. To understand more about Tegan Digital and its array of services, you can find information at tegan.io.