Herbivore Unveils Exciting New Bodycare Collection in Ulta Partnership

Herbivore's New Bodycare Collection and Ulta Beauty Partnership

Herbivore, a well-known plant-powered beauty brand, has recently unveiled an exciting new partnership with Ulta Beauty, the largest beauty retailer in the United States. This collaboration marks a significant step in the brand's evolution, especially under the new leadership of CEO Britany LeBlanc. The centerpiece of this partnership is a unique 15-piece Body Collection that will be exclusively available in over 850 Ulta locations across the nation starting December 28, 2025.

Founded in 2011 by Alex Kummerow and Julia Wills, Herbivore has always championed the belief that natural ingredients surpass synthetic options. Their commitment to transparency and thoughtful design has garnered a devoted following, establishing them as pioneers in the clean beauty movement long before it became mainstream.

Alex Kummerow, the Co-Founder of Herbivore, emphasized that the creation of this new Body Collection is an extension of their philosophy, focusing on the integration of plant-powered efficacy and wellness into self-care rituals. He stated, "We've never chased trends and have always focused on creating highly effective, plant-active formulas inspired by nature's power." This ethos resonates with the brand's commitment to honoring the community of supporters who have been with them since the beginning.

The collaboration with Ulta Beauty offers Herbivore access to a wider audience, particularly benefiting Ulta's 45+ million Rewards Members. This initiative allows both loyal fans and newcomers to experience Herbivore's elevated approach to body care, which is infused with the brand’s signature plant-based formulations.

Lisa Tamburello, Vice President of Merchandising at Ulta Beauty, expressed excitement about the partnership, highlighting Herbivore's fresh and differentiated approach to skincare. She remarked that their exclusive body care products provide colorful, sensory experiences, affirming that wellness should be uplifting and accessible for all. Herbivore's Body Collection will proudly be part of Ulta's Conscious Beauty assortment, emphasizing clean ingredients, sustainable packaging, and cruelty-free practices.

Over the past 18 months, Herbivore has undergone significant transformation as part of its revitalization strategy. Under LeBlanc’s leadership, the brand has modernized its packaging, refreshed its visual identity, and solidified its overarching storytelling—all while staying true to its plant-powered roots. This new strategy focuses on advanced plant-active efficacy and a holistic approach that bridges beauty and wellness.

Recalling Herbivore's beginnings, Kummerow noted how the brand's handcrafted body products, which blended pleasure with visual beauty, had established a cult following. Now, 15 years later, they return to their roots with the new Body Collection that reinvents classic formulas for contemporary consumers. The collection features key plant-based ingredients such as bakuchiol, tremella mushroom, blue tansy, turmeric, and various adaptogens, presenting a full-body experience across six naturally derived scent families designed to provide targeted benefits and overall wellness.

Co-Founder Julia Wills articulated the essence of Herbivore’s philosophy, stating that body care has been intrinsic since the brand's inception. She believes that daily moments should transform into rituals celebrating joy, presence, and self-love. The new formulas reflect ancient beauty traditions while adapting to modern lifestyles, which increasingly crave grounding and connection to nature.

The Herbivore Body Collection will be available online at Ulta.com as of December 21, 2025, with a wider rollout in select Ulta Beauty stores starting the 28th.

As Herbivore continues to make waves in the beauty industry with this launch, it remains committed to its mission of delivering high-quality, plant-based products that resonate deeply with consumers seeking effective, clean options for their personal care routines. For more information on their innovative products, visit www.herbivore.com.