Ordr's New Chief Revenue Officer Sets Course for Growth and Innovation in 2024
Ordr, a leader in AI-powered asset intelligence, has announced a significant milestone in its strategic expansion by appointing Frank Cohen as its Chief Revenue Officer (CRO). This leadership change is set against a backdrop of remarkable growth for the company, as it reaffirms its commitment to delivering cutting-edge automated exposure management solutions to complex and high-stakes industries.
Frank Cohen, who previously directed go-to-market endeavors for the Americas at Claroty, brings over 25 years of robust experience in enterprise technology sales. His career is marked by leadership roles at OPSWAT, HP Networking, and ATT, where he successfully built high-performing teams, optimized sales operations, and entered new markets. His appointment is seen as timely, given the rapid evolution of enterprise digital environments and the increasing complexity of cyber threats.
As digital infrastructures diversify with an influx of unmanaged and agentless devices, organizations face mounting challenges. In particular, the tightening of cybersecurity budgets and a notable shortage of skilled professionals exacerbate these challenges. Recognizing these dynamics, Ordr has positioned itself as a crucial ally for organizations navigating the intricate landscape of cyber threats.
Earlier this year, Ordr expanded its product offerings, unveiling OrdrAI CAASM+, an API-driven asset intelligence solution designed for IT devices. This innovative tool facilitates rapid identification and analysis of vulnerabilities, enabling organizations to prioritize risks and implement necessary security measures. Additionally, in November, Ordr introduced its Managed Professional Services to further support resource-constrained security teams, showcasing its commitment to proactive risk management.
The company's reach is notable; drawing from its strong foothold in sectors like healthcare, manufacturing, and finance, Ordr made strides into the energy and utilities market in 2024, onboarding one of North America's largest metropolitan utility companies as a client. These advancements illustrate Ordr's mission: empowering organizations to take decisive actions, from automated risk remediation to proactive safeguarding of mission-critical assets through zero-trust microsegmentation.
Ordr's influence on exposure management has gained recognition from industry analysts, with mentions in 10 Gartner reports this year, including several Hype Cycles and Emerging Tech reports. Moreover, it was highlighted as a Contender in Forrester's Wave for Microsegmentation, underscoring Ordr's position as a leading player in the cybersecurity arena.
"Frank's wealth of experience in developing teams and scaling market solutions within industries threatened by complex vulnerabilities positions him as an ideal fit for Ordr," stated Pandian Gnanaprakasam, Co-founder and Chief Product Officer at Ordr. With Cohen's leadership, the company aims to expand its influence and assist organizations in mastering their cyber exposure, particularly in light of the increase in agentless devices.
The need for sophisticated exposure management solutions has reached critical levels. According to Ordr's 2024 Rise of the Machines Report, agentless and unmanaged devices—spanning IoT, operational technology (OT), and medical systems—comprise 42% of enterprise asset landscapes and represent 64% of all mid-to-high-level risks. These alarming statistics, coupled with fiscal tightening and a skills gap, underscore significant difficulties confronting security personnel.
Cohen's arrival at Ordr embodies the company's surging momentum, as it continuously attracts leaders from diverse sectors like healthcare, manufacturing, and pharmaceuticals. He expressed his enthusiasm, stating, "Ordr's platform is revolutionizing the manner in which organizations confront cyber risks, making decisive actions achievable and straightforward. I'm excited to join a team that's redefining industry standards in cyber exposure management."
Jim Hyman, CEO of Ordr, added, "With a broadened platform and an expanding clientele, Ordr is strategically positioned to spearhead the next wave of innovation in exposure management. Today's enterprises face challenges that necessitate inventive solutions and robust leadership. Frank’s extensive background and track record in the field will be critical as we continue to build on our success and assist organizations in managing and curtailing their exposure risks effectively."
Ordr stands as a frontrunner in AI-driven asset intelligence, serving top-tier organizations across healthcare, manufacturing, and financial sectors. With insights derived from over 100 million asset types, Ordr empowers security teams to identify major risks and respond swiftly. From enhancing security hygiene to real-time threat detection via microsegmentation, Ordr simplifies and automates actions to counteract chaos in cybersecurity.