#Japan #Osaka #Seven-Eleven #Osaka-Kansai Expo #Future Store

Seven-Eleven Opens Innovative Future Store at Osaka-Kansai Expo

The Osaka-Kansai Expo, set to run through 2025, has bustling crowds in its first month, particularly at the futuristic Seven-Eleven stores inside the venue. Since opening on April 13, these two innovative locations, known as Seven-Eleven Nishi Gate Store and Seven-Eleven Water Plaza Store, have attracted an impressive 200,000 visitors within just 30 days.

Seven-Eleven Japan, under the leadership of CEO Tomohiro Akutsu, has turned the spotlight on sustainability and innovative shopping experiences that align with the Expo’s themes of co-creating future societies and generating fresh ideas. The stores focus on three core themes: environmental sustainability, product innovation, and the overall shopping experience.

One of the standout offerings at these stores is the newly launched 'Seven Café Bakery' line, which features freshly baked goods. Notably popular among visitors is the freshly made Handheld Pizza Margherita. On May 2, both stores reported sales exceeding 1,000 units for this product alone, solidifying its place as a favorite among the new selections.

The Popularity of Freshly Baked Goods

In addition to the Handheld Pizza Margherita, customers are also enjoying a variety of in-store baked items, which are part of the broader initiative to provide an exclusive shopping experience at the expo. Customers have high praise for other items like the freshly baked Choco Cookies and Melon Bread, which are also gaining recognition within the same category. The sales figures reflect this popularity - with the Handheld Pizza coming in at the top of the sales list during the month evaluated.

Ranking of In-Store Baked Goods

1. Handheld Pizza Margherita
Price: 232 yen (including tax 250.56 yen)
Available at: Osaka-Kansai Expo Seven-Eleven stores

2. In-store Baked Choco Cookies
Price: 186 yen (including tax 200.88 yen)
Available at: Osaka-Kansai Expo Seven-Eleven stores

3. In-store Baked Melon Bread
Price: 149 yen (including tax 160.92 yen)
Available at: Osaka-Kansai Expo Seven-Eleven stores

Exclusive Apparel Merchandise

In addition to its food offerings, Seven-Eleven has released limited edition apparel that features the company’s signature colors: Seven Orange, Seven Green, and Seven Red. These items include socks and towels that have resonated well with visitors. In the past month, sales have surpassed 5,000 items, a testament to customer interest in these unique, Expo-exclusive products that can’t be found anywhere else.

Examples of Exclusive Merchandise

• - Seven-Eleven Socks

Price: 1,400 yen (including tax 1,540 yen)
Available Sizes: 23-25 cm, 25-27 cm
Features: Environmentally friendly material made from eggshell membrane fiber, Ovoveil®.

• - Seven-Eleven Towels (Green, Orange)

Price: 850 yen (including tax 935 yen)
Features: Also made from environmentally friendly Ovoveil® material.

Please Note: Due to limited stock, availability may vary across stores. Look out for additional information on local regulations and stock levels.

Moving Forward with Innovation

As the Osaka-Kansai Expo continues, Seven-Eleven is committed to elevating the customer experience through both convenience and a sense of excitement. With their innovative product offerings, the company encourages visitors to explore the future of retail within this remarkable expo setting. Stay tuned for more exhilarating developments at Seven-Eleven stores throughout the event!