#UNESCO #Thailand #Bangkok #vivo #Capture the Future

Empowering Young Creatives in Asia

In a remarkable effort to cultivate creative talent among the youth, vivo has officially introduced the "Capture the Future" initiative in partnership with UNESCO. This initiative was unveiled at the Crystal Box of Gaysorn Urban Resort in Bangkok, Thailand, and aims to inspire young minds by encouraging them to explore critical subjects such as science, education, and societal development through the medium of audiovisual storytelling.

vivo, renowned for its innovative mobile imaging technology, is committed to providing the necessary tools for individuals to express their creativity. The launch of this initiative marks a significant step towards enhancing mobile imaging capabilities and promoting creative expression among younger generations.

A Platform for Young Voices

With the rapid growth of the Internet and the rise of social media, mobile imaging has emerged as a vital tool for personal expression, artistic endeavors, and social documentation. Asia stands as one of the world's most densely populated regions, witnessing a surge in Internet users. Mobile imaging creates avenues for young individuals to share their perspectives, fostering a vibrant visual culture.

Recognizing the potential of this trend, vivo has collaborated with UNESCO and Beijing Contemporary Art Foundation (BCAF) to establish the "Asian Youth Film Fund," which backs the Capture the Future initiative. This program invites students to create short films that highlight the intersection of science, technology, and society while also presenting their visions for the future. Participants will gain access to advanced mobile imaging equipment supplied by the organizers, and esteemed judges will select winners. Top entries will have the opportunity to be showcased at prestigious Asian film festivals, allowing young filmmakers to reach a broader audience.

Moreover, students involved in the program will benefit from insightful interactions with established filmmakers and photographers, discussing various aspects of filmmaking, photography, and videography. UNESCO acknowledges the importance of fostering creativity, storytelling, and diversity within the youth demographic. Through its partnership with vivo, the aim is to provide a platform that encourages young individuals to explore their creative potential and showcase their talents via visual storytelling. Chang Yumeng, Cultural Counselor at the Embassy of the People’s Republic of China in Thailand, commended the event, emphasizing that it not only serves as a platform for artistic expression but also underscores the influential role of science and technology in shaping society. She asserted, "By utilizing the power of storytelling, art, and technology, we can elevate our global influence and forge new collaborative opportunities that transcend national borders."

At vivo, technology is perceived as more than just an innovative tool; it acts as a bridge connecting creativity, self-expression, and learning. Zhu Yi, vivo Global Brand Strategy Senior Director, reiterated the company’s ambition to harness the power of mobile imaging to inspire youth, unlock their artistic potential, and amplify their voices.

BCAF, a key player in the Asian Youth Film Fund, advocates that creativity and visual representation not only document the spirit of the times but also serve as catalysts for social dialogue, youth empowerment, and cultural innovation. BCAF’s President, Cui Qiao, highlighted the vibrancy and boundless potential of young creators' ideas, stating, "We anticipate working collaboratively with vivo and partners from diverse fields to enhance cultural exchanges among youth throughout Asia."

Redefining Visual Expression

Mobile imaging stands at the crossroads of technology and humanity, linking physical and digital realms. It possesses the unique capacity to amplify and enhance human expression. As a leader in technological innovation, vivo is dedicated to equipping everyone with essential tools to create and share their stories. The recently unveiled vivo V50 exemplifies this commitment, featuring ZEISS Natural Color Calibration to ensure that photographic representations faithfully reflect human perception while pushing the boundaries of artistic expression. This philosophy echoes vivo's mission to "Beyond What You See, Unveil What the World could Be."

With continuous advancements in smartphone photography, vivo is committed to corporate social responsibility initiatives that focus on enhancing photography and videography. These initiatives foster visual culture exchange and nurture a new generation of creators endowed with a robust sense of humanistic values and storytelling skills.

A Vision for Social Impact

The "Capture the Future" initiative encapsulates a global vision for social responsibility, developed from vivo's extensive experience collaborating with international partners to drive social engagement. The program aims to ignite creativity through imaging technology, empowering young minds to address pressing societal challenges and instigate positive transformations through visual storytelling.

Since establishing itself in Thailand in 2013, vivo has risen to prominence as a smartphone brand favored by young, tech-oriented consumers. This year marks the 50th anniversary of diplomatic relations between Thailand and China. At this pivotal moment, vivo’s Capture the Future initiative offers a valuable platform for youths from both nations to share their experiences, bolstering cultural exchange and collaboration. vivo is dedicated to expanding the Capture the Future project globally, allowing youth to unlock enhanced creative opportunities and rejuvenate the future of visual storytelling.