#Japan #Tokyo #Opt #Marketing AI #Ridge-i

Introducing a Revolutionary Marketing Solution with AI

In a significant move to enhance marketing capabilities, Opt has announced a partnership with Ridge-i to introduce a service that utilizes AI agents for internal marketing operations. This collaboration aims to streamline the marketing process by integrating advanced AI technologies, enabling companies to build an efficient PDCA (Plan-Do-Check-Act) cycle.

Opt, headquartered in Chiyoda, Tokyo, aims to lead business growth through LTVM (Life Time Value Marketing). The primary goal is to create new value and drive industrial transformation while addressing societal challenges. This strategic alliance with Ridge-i represents a step forward in enhancing marketing efficiency through AI.

Background of the Collaboration

The rise of generative AI has transformed various industries and significantly altered the marketing landscape. We are witnessing a shift from traditional mass media approaches to fan-economy tactics that prioritize trust and empathy through social media and video platforms. As a result, companies are under pressure to establish reliable marketing systems in the digital arena.

To navigate these challenges, businesses must efficiently handle a series of marketing tasks—planning, execution, analysis—accelerating the PDCA cycle through AI. However, adoption often encounters hurdles like misinformation (hallucination), data security issues, a lack of infrastructure, and insufficient AI literacy.

This collaboration aims to address the pressing need for organizations to utilize AI safely and effectively, building internal expertise while facilitating swift marketing decision-making.

Key Initiatives of the Partnership

Opt and Ridge-i collaborated to develop a service designed to respond to the changing environment and growing demands in marketing. The intention is to support companies as they evolve their marketing efforts sustainably and autonomously through practical AI applications and operational support.

Through this service, AI agents will assist in marketing tasks, allowing marketing professionals to focus on more creative and substantive activities. This shift promises to enhance the overall marketing strategy and execution capabilities of participating companies.

Service Offerings and Future Features

The service will provide:
1. Marketing Automation Scenarios - Designing strategies for automated marketing.
2. Customer Journey Support - Helping businesses construct tailored paths for customer interaction.
3. Automatic Improvement Proposals Based on KPI - Generating recommendations for optimizing campaigns based on Key Performance Indicators.

Unique Development Points

The partnership draws from unique strengths:

• - Ridge-i's multimodal AI technology, proven effective in governmental and corporate core operations.
• - Insights from Ridge-i's subsidiary, Star Music Entertainment, which will be launched in 2024.
• - Opt's three decades of experience in marketing support, emphasizing effective practices.

Market Context and Growth Potential

The Japanese digital advertising market is projected to reach approximately 3.6 trillion yen by 2024, growing at an annual rate of 10%. Of particular interest is the video advertisement sector, which is expected to grow at a remarkable 23% annually. Simultaneously, the domestic AI systems market is also anticipated to expand at an average annual rate of 25%, potentially reaching about 4.1 trillion yen by 2029.

On a global scale, the fusion of advertising and AI is accelerating, with estimates indicating that the AI market could reach about 100 trillion yen by 2024, paralleled by a similarly robust growth forecast for the digital advertising space.

In this fast-evolving landscape, Opt and Ridge-i are committed to pioneering the practical application of digital marketing combined with AI. Their efforts aim to enhance the competitive edge of Japanese companies while steering digital transformation (DX) initiatives in the region.

About Opt

Opt was established with the mission of creating new value, transforming industries, and addressing societal challenges. Their goal is to become a growth leader that guides clients closer and more effectively. They emphasize understanding end-users deeply and providing value through customer-centric LTV initiatives, paving the way for sustainable business growth

For more information about Opt, visit Opt's Official Website.